Production Guidelines
FORMAT
- All advertising should be provided in digital format.
- The preferred method of receiving digital ads is in a PDF format
(Acrobat 4 compatible). If sending a file type other than PDF, please
contact the Production Department at (313) 446-6063.
- Embedded images must be a minimum of 300 dpi.
- Color images must be CMYK.
- All fonts (either PostScript or TrueType) must be embedded.
- Files containing RGB or LAB images will not be accepted.
COLOR RATES
- Metallic Colors: Extra per page over space costs is $1,340.
BLEED ADS*
- Acceptable in full spreads and full pages only. Gutter bleed acceptable
on fractional-unit spreads meeting minimum requirements. No extra charge.
Keep live area 1/2" all four sides from bleed; gutter safety is 1/8" each
side of gutter or a total of 1/4"
MECHANICAL INFORMATION
| PUBLICATION INFORMATION |
FRACTIONAL PAGES |
| Publication Live Matter on full page: |
7 3/8" x 9 3/4" |
Two-third page: |
4 5/8" x 9 3/4" |
| Trim Size, single page: |
8 3/8" x 10 7/8" |
One-half page Island: |
4 5/8" x 7 1/4" |
| *Bleed Size, single page: |
8 5/8" x 11 1/8" |
One-half page Horizontal: |
7 3/8" x 4 5/8" |
| Trim Size, double-page spread: |
16 3/4" x 10 7/8" |
One-third page Vertical: |
2 1/4" x 9 3/4" |
| *Bleed Size, double-page spread: |
17 x 11 1/8" |
One-third page Square: |
4 5/8" x 4 5/8" |
| PRINTING - Web offset |
BINDING - Saddle stitch |
FILE PREPARATION
General industry guidelines are recommended for preparing files and
proofs to allow for good press match on our web offset press:
- Maximum density in any one area, all colors, should not exceed 300%,
with one solid color.
- Preferred proofs are Kodak Approvals or Iris proofs prepared 5.7%
heavier than the file to simulate press gain and ink coverage to our
web offset printer.
- Color lasers or low-quality ink jet prints are not acceptable for
color guidance.
Advertisements supplied to Crain Communications/Workforce Management without
an acceptable color proof will be printed to SWOP standards. The printer
and/or Publisher cannot be held liable for color complaints when files
are submitted without an acceptable color proof.
DELIVERY INSTRUCTIONS
All digital ad files should be uploaded to Crain's Digital Ad Center
at www.crain.com and click on the "Digital Ad Center" link.
After you have uploaded your file, an e-mail is automatically sent to
our production manager. You may also send a confirmation e-mail directly
to your ad representative.
ALL MATERIALS MUST ARRIVE THIRTEEN CALENDAR DAYS PRIOR TO ISSUE DATE.
Example: For the Nov. 1 issue, materials must be in by Tuesday, Oct.
19, unless another date is specified in the current Planning Calendar
or by your sales representative.
INSERTS / Business Reply Cards
PAPER STOCK
- Minimum weight stock: 70#
- Maximum weight stock: 100#
- Note: Advertiser will incur additional charges for any weight
below or above these stock weights.
BIND IN
- All BRC cards will require a binding lip. Cards must be supplied
flat.
- Binding lap: 4"
- Bind in inserts: maximum 8 ½" x 11-1/8" with a 4" binding lap.
- Inserts can jog to the head (head trim must be provided) or float
within the center of the page. Mock and paper stock sample must
be supplied prior to publication.
TIP IN
- Minimum: 3" x 5"
- Maximum: 8 1/2" x 11 1/8"
- For a position tip (no head trim) there is a 10% show down charge.
COVER WRAPS
- Cover Wraps must be supplied folded.
- Pages 1 and 2: 8 1/2" and pages 3 and 4: 8 7/8" Head to foot:
11 1/8"
- Workforce Management inserts jog to the head.
Note: At least 1/4" white space should be allowed on the back side
of the brochure, gutter side, so glue can adhere to the brochure.
If perforated, allow at least ½" from gutter to perforate.
- PRODUCTION CONTACT INFORMATION: Diane Carver, Workforce Management Production Manager
- E-mail: dcarver@crain.com •
Phone: (313) 446-6063 •
Fax: (313) 567-7681
- Crain Communications Inc, 1155 Gratiot Avenue, Detroit, MI 48207-2997
