Done
right, these programs can be a powerful strategic tool for
driving business results. Leading companies have found
that merchandise-based programs can play a critical role in
engaging employees, driving sales, rewarding customer
loyalty and attracting consumers. But in the order to get
the most out of these programs, you need to understand the
unique benefits they provide, and how to use those benefits
to your advantage.
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White Paper:
A new white paper by the Performance Improvement Council of the
Incentive Marketing Association, Optimizing Human Capital in
Tough Times, takes an excitingly different look at ways to
sustain employee engagement...
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Study:
A recent Manpower study found 60 percent of workers plan to look
for new jobs as soon as the economy improves. Recognition has a
proven track record of engaging employees and is especially
critical after a long, lean period, when employees have often
been overstretched...
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(PDF)
Commentary:
If there's one thing I've learned in many years of designing,
implementing reviewing and "yes" fixing incentive plans, it's
this: Incentives can be a powerful force...
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Study:
New
study proves that properly constructed incentive programs can
increase performance by as much as 44 percent. Despite the fact
that U.S. organizations spend over $100 billion annually on
incentive programs, many business people question their
effectiveness.
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Source: Forum for
People Performance Management and Measurement
Case
Study:
IBM and incentive marketing partners
Cievents of North Sydney, Australia, and Merscient of Toronto
developed and delivered to its worldwide sales and distribution
network a product and service knowledge training program called
"Know your IBM," which combined successful completion of
training modules with a variety of travel and merchandise
incentive rewards...
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(PDF)
Case
Study:
The St. Louis-based online investment firm
worked with Anderson Performance Improvement Co., Hastings,
Minn. to develop and launch an employee communication and
recognition process which rewards Scottrade staffers, nominated
by their managers and peers, for achievements "above and beyond"
what is expected...
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(PDF)
Remember when you were a kid and feeling
that indescribable rush right before tearing into a colorfully
wrapped present? As adults, we still feel the same surge of
anticipation when given a gift. (And why not? We’re just grown
up children, after all.) In the business world, the feeling may
be suppressed in the name of "professionalism," but that makes
the unexpected, thoughtful gift even more appreciated, and the
act of giving a gift more powerful.
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(PDF)
Economic slumps come and go. No matter the
economic conditions, it is vital for successful businesses to
retain their most important assets - their "Star Performers." As
you continually assess and adapt, are you making sure your key
employees will weather the storms with you, and remain at the
helm when conditions brighten?
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White paper:
Recently the Forum for People
Performance Management and Measurement completed a research
study to assess how to create a satisfied and engaged workforce.
Based on this study, this white paper examines the triggers to
employee satisfaction and engagement and provides managers
insight into how to deploy human resource systems for optimal
results.
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Source: Forum for
People Performance Management and Measurement
Case
Study:
The "IQS 2008
Challenge" engaged Volkswagen dealers and boosted their quality
survey ranking. VW of America, together with Touchstone Group
Associates, LLC, Cincinnati, Ohio, developed a dealer
communication and incentive strategy in an effort to improve
customer satisfaction at the dealer level as a means of
improving VW’s J.D. Power and Associates Initial Quality Study
(IQS) rankings. The "IQS 2008 Challenge" boosted VW’s survey
score by 32 points, the largest improvement in...
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(PDF)
Source:
Incentive Marketing Association
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IMA is here to help
you succeed in the $46 billion + marketplace. The Incentive
Marketing Association (IMA) works to raise the corporate community's
awareness of the power of incentive programs. IMA's official
end-user publication,
Return on Performance provides the latest best practice
strategies and research to engage, align and motivate employees,
business partners and customers to yield measurable corporate
results.
In June 2009, the employees of
All Star Incentive Marketing embarked on a 7 month walking program
called "Walk to Wellness." The steps taken were...
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Did you know
corporate America spends nearly $46 billion dollars each year on
incentives? Why? Because incentives work!
IMA
wants to help you learn how incentive programs can be used to drive your
business. IMA is your source for the latest information, research, and
education on using incentive programs to motivate your employees and
customers.
