|
Recently
Christopher Jones, Director of Retention Marketing for Yahoo!
HotJobs, answered some questions on Yahoo! HotJobs Direct,
the only recruiting product that can use the Yahoo! Network
to reach over 80 million passive candidates across the US.
How
did Yahoo! HotJobs identify passive candidates as an untapped
pool of potential employees?
Jones: At Yahoo! HotJobs,
we stay in close touch with recruiters, staffing agencies,
and recruitment advertising professionals. One of the frequent
requests we hear from our customers is for improved access
to passive candidates - those candidates who are employed,
but who may entertain a new job opportunity. Yahoo! HotJobs
Direct offers access to over one-half of the U.S. labor force,
many of whom are passive candidates.
Do other
companies have a similar offering?
Jones: We know of no offering
that compares to Yahoo! HotJobs Direct or even comes close
to the size of our audience.
How
is Yahoo! HotJobs uniquely positioned to recruit passive candidates?
Jones: Yahoo! HotJobs Direct
sends an e-mail with information regarding a company's job
posting only to people who fit their targeting criteria, for
example, a school teacher who lives in the Chicago metropolitan
area. We can target by industry, occupation, location, and
interest.
Also, HotJobs Direct is a full-service product which allows
recruiters, staffing agencies, and recruitment advertising
professionals to take advantage of the power of email marketing
without the hassle. HotJobs provides targeting, list management,
reporting, and coding - all for one low fee.
How
important are passive job seekers in the search for quality
candidates?
Jones: There are many
occupations for which there are a small number of active or
unemployed candidates, such as nursing. In addition, certain
industries are expected to be hit hard as baby boomers approach
retirement age, driving the need for passive candidates to
fill open positions.
What's more, Yahoo! HotJobs combines the power to reach passive
candidates with its streamlined, flexible online recruiting
tools, helping companies of any size 'find the right one.'
|
