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Articles by Michelle V. Rafter

Appeal of Gift Cards Expiring

September 30, 2009
Gift cards have long been a staple of employee recognition programs. But then came high-profile bankruptcies of well-known retailers and criticism of the profits that vendors make from gift-card “breakage”—the term for cards that are sold but not used.
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KellyOCG Dumps Its Old Girl in Favor of a Fresh Face

June 4, 2009
Even though it ranked among the top 10 RPO providers worldwide, Kelly had an identity crisis. With U.S. and European operations still using different names, Kelly embarked on a rebranding campaign in early 2008 to play up its established name while showing prospective customers the Kelly brand meant more than temporary staffing.
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