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Articles by Patrick Kiger

Motivation, Mockery and the Power Business Ballad

May 5, 2008
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As far back as 1915, businesses used corporate songs as team-building and motivational tools. Today, the tradition continues, sometimes spontaneous and on the cheap, but sometimes in team-building events supported by musician-motivators who—for fees of up to $100,000—will coach workers to write and perform songs extolling everything from a product launch to a company’s core principles. In the age of YouTube and MP3 trading, however, there’s always the possibility that what seemed like harmless fun at last month’s management retreat will become tomorrow’s Internet ignominy.
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The Baldrige Standard

April 1, 2008
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In its culture reinvention process, Crouse chose to utilize the Baldrige performance-excellence criteria as a framework. Here are its seven key areas of focus, adapted from the Institute of Standards and Technology’s Baldrige National Quality Program Web site
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Healing from the Inside

April 1, 2008
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Bankrupt Crouse Hospital calls on employees at all levels to fix its ailing culture and secure the organization’s financial future. In emerging from bankruptcy, the hospital used its reorganization not only to fix its finances, but also to reinvent its culture.
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Valuing Worker Welfare Is Just Good Business

April 1, 2008
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"During a financial crisis, taking good care of employees isn’t just the right thing to do, explains Crouse chief quality officer Derrick Suehs—it can also help the bottom line."
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Adoption Benefits Find a Home in Corporate America

January 8, 2008
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While the medical bills from childbirth have long been covered by corporate health plans, it wasn’t long ago that employees who chose to adopt children were pretty much on their own in terms of coping with the cost. But today, companies that do offer adoption benefits are rapidly becoming the rule rather than the exception.
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Overhauling an Old Brand

November 6, 2007
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Union-Pacific decided it needed to revamp its brand to compete for talent inside and out of the railroad industry.
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Lubrizol's Two-Track Approach

November 6, 2007
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With entry-level talent, Lubrizol focuses on raising brand recognition. With mid-career talent, it targets benefits of living in the Cleveland area.
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Selling Employee Passion

November 6, 2007
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SFM focuses on bringing in young talent who can be shaped to fit today's customer service-oriented culture.
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Talent Acquisition Special Report Burnishing the Brand

November 6, 2007
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Employers' efforts to market themselves as desirable places to work will go for naught if they do not first understand their own cultural strengths and weaknesses and what they can offer top-flight job candidates that their rivals cannot.
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GE a Trailblazer in HR Development

July 11, 2007
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General Electric’s 50-year-old Human Resources Leadership Program is perhaps the seminal initiative for developing future HR executives.
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