An entrepreneur might want to hire more employees but would rather not incur the expense of additional salaries. That seems like an either/or proposition, but some are finding that they can have it both ways thanks to an unlikely ally—the recession.
Hiring a team can be a perilous process for recent startups because they don't have a track record to rely on in projecting either the revenue needed to pay new employees or the business demand that the additional hires would help meet.
Those who sense opportunity in the marketplace now also realize that there will be intense competition to capitalize on it. This is good news for job seekers, because some small businesses are beginning to hire again.
The incentives for sales staff may vary, but the incentives for entrepreneurs are clear: Investing in sales and marketing can boost revenue and help a small business survive the downturn, even if the decision to hire more staff is painful.