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Articles by Advertising Age staff report

SAP Hires Controversial Executive Julie Roehm

January 13, 2012
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Former Chrysler marketing executive Julie Roehm is the new senior vice president of marketing at business-software company SAP. Roehm, 40, whose last full-time marketing job ended with a stormy legal battle five years ago, is known in the auto industry for her tenure as marketing communications director at Chrysler.
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