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Articles by Matt Kinsey

What Drives Engagement in the Digital Age?

March 30, 2010
Daniel Pink’s newest book, Drive: The Surprising Truth About What Motivates Us , disputes the long-held corporate notion that handing out rewards—money, for example—is the best way to motivate employees. This carrot-and-stick approach, he says, is not only outdated, but is counterproductive and crippling to company morale.
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