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Articles by Kathryn Yates Kathy Kibbe

Social Media Transforming the Way Companies Communicate Change

January 27, 2010
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Commentary: Social media is altering the way that companies communicate information on layoffs, mergers and other large-scale changes to business. Once, the changed script could be tailored and managed from the top down, but not anymore. Here are several real-world examples of how organizations used social media to manage their change processes.
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