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Articles by John Rosenthal

Strength in DiversityLarge Corporations Find Working With Minority-Owned Firms Is Good Business

February 18, 2010
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Companies that understand supplier diversity see it not as an expense to be trimmed in a slow economy, but as an investment in the future, a way to find new clients and an integral part of their business strategy.
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Tough Times Often Even Tougher on Minority Businesses

February 18, 2010
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Companies that understand supplier diversity see it not as an expense to be trimmed in a slow economy, but as an investment in the future, a way to find new clients and an integral part of their business strategy.
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Minority Ownership Status Alone Isnt a Plan for Business Success

February 18, 2010
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Just being a minority business owner isn’t enough to win deals. Even at companies thoroughly committed to diversity, suppliers must show they add value to the bottom line.
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