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On the Same Flight Plan

January 20, 2006
As US Airways and America West join forces, integrating the carriers' very different cultures is not only key to ensuring a smooth transition--the new company's survival might hinge on it. The merger deal, worth $1.5 billion, has been billed as a way to make both carriers more efficient.
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Wal-Mart's Man With a Mission

Lawrence V. Jackson, Wal-Mart’s new chief human resources officer, has been both a friend to workers and a tough-minded management honcho. He’ll need both sets of skills as he steps into a leadership role at a company facing class-action lawsuits, unionization battles and huge worldwide growth.
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Company Ads Feature Workers to Seduce Workers, Boost Image

February 25, 2005
Wal-Mart’s national ads featuring workers singing the praises of the retail giant’s benefits and promotion practices are a large-scale example of what is becoming a marketing phenomenon in the business world. Firms of all sizes are turning to their own employees to become company mouthpieces as a recruitment tool and sometimes as a way to boost a faltering image.
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Company Ads Feature Workers to Seduce Workers, Boost Image

February 25, 2005
Wal-Mart’s national ads featuring workers singing the praises of the retail giant’s benefits and promotion practices are a large-scale example of what is becoming a marketing phenomenon in the business world. Firms of all sizes are turning to their own employees to become company mouthpieces as a recruitment tool and sometimes as a way to boost a faltering image.
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Back From The Brink

December 3, 2004
American Airlines is still experiencing financialturbulence, but the world’s biggest airline hasmanaged something amazing. It has recovered from unwise--even stupid--management decisions to win over workers and get them to buy into a more cooperative relationship that has saved millions. "The only way to build trust professionally or personally is by being trustworthy," CEO Gerard Arpey says. "I hope I’m living up to that standard."
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