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Articles by Eilene Zimmerman

Despite Painful Cutbacks, These Companies Still Have Recruiting Power

March 1, 2004
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Employers that handled the downturn well are ready to sell themselves to job candidates as the economic expansion grows. Accenture employees feel like they’ve been “re-recruited.” One Sun employee wouldn’t leave even if offered a good position elsewhere--she’s too used to the lack of a commute. Healthwise has created “an enormous amount of goodwill.”
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Strong Medicine at Alegent Health

February 27, 2004
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Alegent Health diagnosed severe recruiting and retention problems. It treated them with new training, partnership and reward programs and is saving $15 million per year.
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Did You Get the Employee You Wanted

October 3, 2003
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For companies like Ritz-Carlton and Bristol-Myers Squibb, judging quality in new employees is far more than just a gut feeling--it’s a process that begins before employees are even hired. Vice presidents from these two companies talk about how they turn softer measurements--such as whether customers are greeted in a friendly manner--into hard data, producing results that put them at the forefront of a trend.
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The Patriotic Recruiting Gospel of a Chief People Officer

July 2, 2003
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If you’re trying to brand your company as something more than just a paycheck, you’ll want to hear about HomeBanc’s Dwight Reighard. The former pastor is running a fiery recruiting campaign inspired by the U.S. Marines.
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Patrice Barbedette’s European Vocation

May 30, 2003
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A number of American companies are hawking workforce technology that claims to go beyond applicant tracking and handle “relationship management”--the whole life cycle of an employee. In Europe, the founder of the unsung company Jobpartners has similar aspirations.
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Hospital President Sparks Groundbreaking Recruiting Campaign

May 2, 2003
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St. Bernardine Medical Center president Steven Barron asked for 100 new nurses to be hired in 100 days, a steep goal considering the nationwide nursing shortage. Human resources, marketing, and the head of nursing put their heads together and decided--for the first time--that rather than hand off the task to recruiting, the three would work as a team. The result was a slick ad campaign that went far beyond targeting would-be nurses: it re-branded the hospital and gave it a charismatic new image.
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Exult’s CEO, Now Turning a Profit, Transitions to the Next Stage

May 2, 2003
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One of the first companies to see HR outsourcing as more than just handling payroll, Exult was the rainmaker in the industry—signing big-name clients such as BP, Bank of America, and International Paper. Four years after it began, the company is finally profitable.
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HR Must Know When Employee Surveillance Crosses the Line

June 20, 2002
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The debate over Internet monitoring at work rages on, and HR not only must know the issues, but should be part of the decisions on whether (and how) to monitor.
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