What’s in a Name? If You’re a Magazine, Plenty
as Personnel Journal approached its 75th anniversary in 1997, the answer seemed less obvious. Would a magazine by any name be read as well?
As part of our 90th-anniversary coverage, we asked our former publisher and editor-in-chief, Allan Halcrow, to give us the scoop on what went on behind the curtains when Personnel Journal decided to change its name to Workforce. (The name was later changed, again, to the current Workforce Management.) Here are Halcrow’s recollections on the name change that was unveiled with our 75th-anniversary issue, which was published in January 1997.