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ConAgra Foods Case Study: Transforming HR From Intuition- to Fact-Based Decision-Making

12/3/13 2:00 pm to 12/3/13 3:00 pm EST
Contact: Events


For most companies, gaining actionable insights from workforce data is a costly and cumbersome undertaking. Reports are numerous, manually created and prone to error. HR information systems are complex, with limited analytics capabilities. And workforce data is typically difficult to access, inconsistent and changing. Add to this the challenges of multiple stakeholders with different needs, diverse definitions and varied analytics capabilities and you have an environment where deployment of analytics is challenging at best and seemingly impossible at worst.

In this webinar, Mark Berry, vice president of people insights at ConAgra Foods, will share his company’s journey from intuition- to fact-based decision-making, including the challenges they faced, the solutions they considered and the results they have achieved with workforce analytics. He will also discuss how this evolution was accelerated by their relationship with Visier, their experience implementing Visier Workforce Analytics and their expectations for Visier’s newest product offering — Workforce Planning.

Berry will share how they laid the foundations of their company’s workforce analytics initiative, as well as reviewing how he “dollarized” the value of workforce analytics, helping his executive team understand why implementing workforce analytics and planning would have a direct positive impact on the company’s bottom line. He will also share some of the insights his team has uncovered, with the support of workforce analytics, and how those insights are helping his team and his company transform HR from an administrative or consultative function to a data-fueled, fact-based strategic asset.



     Mark Berry- Vice President - People Insights at ConAgra Foods

Mark Berry is vice president, people insights at ConAgra Foods, a 36,000-employee consumer packaged foods company with brands such as Peter Pan, Orville Redenbacher and Healthy Choice. The mission of the people insights organization is to provide data-driven insights that are compelling to business leaders and actionable by HR, providing significant, sustainable competitive advantage to ConAgra Foods. This organization includes HR reporting, strategic workforce planning, advanced analytics, workforce intelligence and user adoption.

Berry holds BA and MA degrees in psychology, as well as a MBA with a concentration in operations management. He has more than 17 years of HR experience in the food ingredients, paper and chemical industries. Prior to his work in HR, Berry was a Licensed Clinical Professional Counselor and Certified Employee Assistance Professional.


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