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The Recruiter Makeover — 7 Ways Recruiters Can Reinvent Themselves as Marketers

8/13/14 2:00 pm to 8/13/14 3:00 pm EDT
Contact: Events


We know you're feeling stale as a recruiter. That's why we're partnering with Jobvite for this webinar. The world is full of great products/services that became commodities, and unfortunately, there's a lot of recruiters in danger of becoming commodities if they don't change with the times. Odds are you feel the shift under your feet — great candidates are less responsive than ever to average recruiters, which means you have to become a more effective marketer of the brand and opportunities you represent to keep your closing rate high.

Join us for the road map for a career makeover that includes the following goodies:

  • The ugly "before" picture: We've all seen the "before" pictures used in makeovers, and this one is no different. Using your "average Joe/Jane" recruiter, we're going to take a snapshot of the recruiter most in need of our makeover.
  • Trendspotting 101: We can't start prescribing the skill equivalent of makeup or liposuction for recruiters until we tell you about the trends that are causing the need for the makeover. Candidates have more options and messages flowing to them than ever before. Whether it’s the emergence of Indeed, Glassdoor, LinkedIn or the social recruiting scene, recruiting is morphing into marketing. We'll compare and contrast some of the trends to tell you why recruiters are evolving into marketers even as they keep their core recruiting skills strong.
  • Seven ways recruiters can reinvent themselves as marketers: Makeover time. We'll hit you with our list of things you can do to reinvent yourself as a marketer who just happens to recruit for a living.
  • Our top 5 list of recruiters who have a strong marketing game: Kris Dunn and the "Fistful of Talent" crew will break down the top 5 list of recruiters who have added the marketing toolkit to their games, complete with emphasis of which of our "seven ways" list they specialize in. We'll tell you who to connect with and emulate to become a marketer in the recruiting game.

Evolving your game as a recruiter isn't easy — it takes thought, expertise and time you don't have, because you're busy filling positions. Join us for this webinar and we'll show you how to add marketing chops to your personal recruiting brand so you don't get left behind.


     Kris Dunn - Partner & CHRO Kinetix


Kris Dunn is a vice president of HR type who has led HR practices in Fortune 500s and venture capital-held startups. He works for a living, and believes that the key to great business results is to get great people, then do cool stuff to maximize their motivation, performance and effectiveness once you have them in the door. As it turns out, that's his simple definition of talent management. He believes that all forms of HR administration should be squeezed down to the smallest amount of time possible, giving you more time to do stuff that matters.

If you like that description, you'll like Dunn. It's that simple. If you need a more professional rundown, here are his stats: three degrees. An SPHR who has been recertified twice. 2,000-plus hires. 1,000-plus fires.

Dunn is also among the most transparent HR pros you can find, and here's why. He cares so much about the art of HR that he's started two blogs ( and with the goal of building a community he could learn from.

Dunn is the chief human resources officer for Kinetix, a national RPO/recruiting firm based in Atlanta.


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