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Items Tagged with 'branding'

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Got Silk? Why SilkRoad Was Driven to Protect Its Name

April 24, 2014
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SilkRoad took measures to ensure people weren't confusing it with black market website Silk Road.
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Tweet Ye, Tweet Ye: It’s OK to Promote Your Workers on Social Media

September 30, 2013
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According to a recent survey of 400-plus human resources professionals, 82 percent said their companies do not include social media in their rewards programs. Really? What gives?
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