Employee Loyalty Acid Test

Section 1: Your Feelings about [name of company]

    How likely are you to be working at [company] two years from now?

• Strongly Agree 
• Very Likely 
• Somewhat Likely 
• Not Very Likely 
• Not at All Likely

    How much do you agree or disagree that…

    I really feel like part of the family at [company]?

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    I am proud to work for [company]?

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    I feel a strong personal attachment to [company]?

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    When [company] has problems, I think of them as my problems too?

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

Section 2: Your Relationship with [company]

    Use this scale to show how much you agree or disagree that…

    a. Customers can rely on [company] to deliver outstanding quality, service, and value.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    b. [company] values my relationship, really cares about me, and invests in my success.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    c. [company] attracts and retains outstanding employees and partners.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    d. [company] sets the standard for excellence in its industry.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    e. [company] communicates openly and honestly.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    f. [company] is committed to win/win solutions and will not profit at the expense of partners or customers.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    g. [company] listens well and responds quickly to feedback.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    h. I would like to see my relationship with [company] grow in the foreseeable future.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    i. I understand the values and principles that guide [company] leadership.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    j. I provide enthusiastic referrals for [company].

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    k. I trust [company] leaders to behave with fairness and integrity.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    l. I understand our strategy and the role I must play for our success.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    m. [company] has a winning strategy (superior economics in serving our customers).

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    n. [company] focuses all of its energy and resources in areas where it can be the best.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    o. I always know where I stand with [company].

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    p. [company] has sufficient opportunities to grow its business.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    q. [company] provides me with the information I need to make good decisions.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    r. [company] involves the right people in decisions and then takes action quickly.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    s. Employee loyalty is appropriately valued and rewarded at [company].

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    t. At [company], we keep organizational structure simple by utilizing small teams.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    u. People are fairly rewarded for their contributions to [company]’s long term success.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    v. Leaders respect my time and help me manage my time effectively.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    w. [company] treats me like a real partner.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    x. Customer loyalty is appropriately valued and rewarded at [company].

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    y. I believe that [company] deserves my loyalty.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    z. Over the past year, my loyalty to [company] has grown stronger.

• Strongly Agree 
• Agree 
• Neither Agree nor Disagree 
• Disagree 
• Strongly Disagree

    How would you rate the overall quality of the products and services provided by [company]?

• Excellent 
• Very Good 
• Good Fair 
• Poor

What is the single improvement that [company] could make to increase your loyalty to it? 

________________________________________________

________________________________________________

Section 3: Descriptive Information

    This last part may help you divide people into groups.

    How long have you been an employee of [company]?

• Less than one year
• One to under three years
• Three to under five years
• Five to under ten years
• Ten years or more

    At what location do you work?

• Corporate/administrative headquarters
• Field

    What is your position?

• Executive/upper management
• Middle management
• Supervisor
• Individual contributor