The risk of employee defection is rising, according to studies from MetLife
and Salary.com released in late January. But the two reports contain different
lessons for how employers can hang on to talent.
Insurer MetLife’s annual Employee Benefits Trend Study finds that employees’
top consideration when deciding to join or remain with an employer is "the
quality of co-worker and/or customer relationships," followed by the opportunity
for work/life balance and "working for an organization whose purpose/mission I
agree with."
Compensation research firm Salary.com, meanwhile, finds that inadequate
compensation is the top reason dissatisfied employees cite for leaving. No
opportunity for advancement is second, followed by no recognition for work,
according to the company’s 2005-2006 Employee Satisfaction and Retention
Survey.
MetLife’s report polled some 1,200 employees and 1,500 company executives.
Salary.com’s study involved roughly 350 company representatives and 15,000
individuals.
Salary.com finds that it costs employers more to replace employees than it
would to keep them. On average, HR professionals estimate that turnover costs
about 27 percent of the annual salary of the person being replaced, but most
employees say they could be persuaded to stay in their current job for another
year for as little as 10 percent to 15 percent extra pay annually, according to
the study. Meanwhile, Salary.com finds that about one-third of employers never
make counteroffers.
Both reports point to increased job hopping. According to Salary.com, 65
percent of employee respondents plan to look for a new job in the next three
months. What’s more, the percentage of employees who describe themselves as
"very likely" to leave their current job increased more than 50 percent in the
past year, to 38 percent of employees, Salary.com reports.
According to MetLife, 22 percent of all employees changed jobs over the past
18 months, up from 17 percent in 2004 and 16 percent in 2003. Among young
families with children under 6, the churn is even greater, according to MetLife:
31 percent of employees in this "life stage" report a change of employer over
the past 18 months, up from 26 percent in 2004 and 14 percent in 2003.
"To retain top talent in today’s competitive job market, employers need to do
more than loosen their purse strings," Maria Morris, MetLife executive vice
president for institutional business, said in a statement. "They must create a
work environment that reflects their employees’ life-stage needs and values.
"As the demand for experienced knowledge workers intensifies, employers need
to understand what motivates--and inspires the loyalty of--today’s
high-performing employees. In most cases, it’s not the corner office or a large
paycheck, but rather, the opportunity to work for a company that fosters strong
workplace relationships and inspires a sense of balance and/or purpose."
—Ed Frauenheim