No one likes to think about having to hire an attorney, and that might be why
the business of offering prepaid legal services as an employee benefit is a
shrinking market. The percentage of businesses offering employees prepaid legal
insurance has dropped marginally from 26 percent in 2002 to 24 percent last
year, according to data from the Society for Human Resource Management.
But while employers are shying away from prepaid legal services, they are
offering workers an alternative: access to legal counseling and referrals to
attorneys as part of simpler, less expensive assistance programs, legal benefits
experts say.
One reason for the market shift is that few employees use the benefit when it
is offered to them. Paul Kluding, a spokesman for legal insurance provider Arag
Group, says 10 percent to 15 percent of employees purchase legal insurance if
their employer makes it available.
"The reality of the matter is that not many employers are going to pay for
[legal insurance] because the take-up rate is very low," says Adam Gotskind,
corporate counsel and manager of legal products at ComPsych, a Chicago-based
employee assistance program provider. "What’s the point of dealing with it?"
Though legal troubles are about as likely as health problems--the American
Bar Association says seven out of 10 Americans will need a lawyer at some point
during the year--the legal insurance industry must also contend with public
aversion toward lawyers and the legal system.
"Most people don’t want to say, ‘Probably by September I’m going to declare
bankruptcy’ or ‘My wife is going to leave me in six months,’ " Gotskind
says.
Kluding argues, however, that the cost of an attorney and the complexity of
the justice system will inevitably interfere with a person’s ability to focus on
work.
"Work/life issues can be extremely stressful and confusing," he says. "It’s
not something they are going to leave at home when they go to work."
Legal insurance plans vary, as do their premiums. Less expensive plans cost
employees about $5 a month and offer to reimburse a percentage of a person’s
legal fees. More robust plans, which run about $15 a month, offer a network of
attorneys as well as legal counseling over the phone. For employers, the cost is
usually in having to administer a new benefit.
The University of North Carolina at Wilmington offers its 1,600 employees
legal insurance that partially reimburses legal fees, but only 75 people, paying
$7.50 a month, have enrolled, says JoAnn McDowell, the university’s benefits
manager. McDowell is not convinced legal insurance saves time for the employee
or the employer, which must make payroll adjustments and understand the benefit
well enough to explain it to employees. Often, she says, the plans can be
complex.
"Sometimes people who buy it need legal assistance just interpreting the fine
print," McDowell says. "No one has convinced me yet that there is a huge savings
for the employer."
Most companies are choosing a less expensive middle ground by including legal
counseling and education over the telephone as part of their employee assistance
program. Gotskind says three-quarters of companies have a legal program as part
of an EAP, which is free to employees and inexpensive for a company. The
telephones are staffed by attorneys who help dissect a person’s problem to see
if they need a lawyer or have underlying issues, like a need for day care or
financial counseling. Referrals to a network of local attorneys often come with
a 25 percent discount on attorney fees and 25 to 30 minutes of free first
consultation.
Gotskind says the most popular questions to his legal hotline are about
divorce, including child support and visitation issues. Landlord-tenant problems
are the second most frequent issue raised, followed by bankruptcy and estate
planning. ComPsych also includes information about how to prevent identity
theft. Identity restoration, however, is a separate product that will cost
companies extra.
Kluding agrees that legal counseling programs, unlike legal insurance, are
growing. In 2003, the company bought a competitor, ACS Law Phone, to compete in
the market and to act as a steppingstone for employers that might one day offer
a full-blown insurance product. One legal problem may be all it takes to
convince someone that a lawyer is as necessary in our society as a doctor
is.
—Jeremy Smerd