Speculation surrounding CareerBuilder’s ownership structure came to a halt
when publishing titans Gannett Corp. and Tribune Co. announced plans to give
McClatchy Co. a smaller minority share while increasing their stake in the job
board giant to 42.5 percent apiece. The change gives CareerBuilder broader and
deeper access to new markets, says Matt Ferguson, CEO of Chicago-based
CareerBuilder.
Gannett, Tribune and fellow publishing company Knight Ridder were the
founding partners of CareerBuilder and had equal stakes. But since Knight Ridder
was purchased by rival publisher McClatchy in March, the ownership configuration
was thrown into question as Gannett and Tribune considered whether to raise
their one-third shares in CareerBuilder. Under the August 1 agreement, which
values CareerBuilder at $1.55 billion, McClatchy will receive $310 million and
retain a 15 percent stake in the job board company. CareerBuilder is the
nation’s largest online job site, with more than 23 million unique visitors and
more than 1.5 million job listings. The company also publishes classified ads in
newspapers across the country.
McClatchy’s newspapers have added 12 new markets to CareerBuilder’s
portfolio, gaining access to Sacramento, California, and Raleigh-Durham, North
Carolina, Ferguson says.
The change in CareerBuilder’s ownership structure is the latest ripple in
what was a relatively stable job board industry. In late July, Monster and
Philadelphia Media Holdings—the new owner of The Philadelphia Inquirer, the
Philadelphia Daily News and Philly.com—announced plans to launch a co-branded
job search and recruitment Web site.
Philadelphia Media Holdings was formed after McClatchy sold a group of
properties it had obtained through the Knight Ridder acquisition to local
investors earlier in the year. Philadelphia Media Holdings and CareerBuilder
will go their separate ways today, when the co-branded Web site—philly.com/
monster—is scheduled to go live, says Brian Tierney, chairman and CEO of
Philadelphia Media Holdings.
"We had the option to stay with CareerBuilder or to go with any other job
board in the market," Tierney says. "At the end of the day, we decided on
Monster because it offers the most powerful brand and great customer
service."
The deal, which took less than two months to complete, is the first of its
kind for Monster. The company partnered with Philadelphia Media Holdings because
of a familiar brand and its reach in a regional market of some 2 million people,
according to Douglas Klinger, president of Monster North America. The two papers
circulate a combined 520,000 copies daily, and Philly.com receives 2 million
unique monthly visitors.
"The move speaks volumes about which job board is perceived to have the
higher quality and brand," says Jim Janesky, managing director of research at
Ryan Beck & Co., an investment bank and brokerage firm based in Florham
Park, New Jersey.
More changes for the job board industry could be on the horizon. Jody
Lodovic, president of MediaNews Group, a privately held owner and operator of 40
daily newspapers in nine states, recently announced talks with Yahoo HotJobs
about a relationship in online classified advertising.
MediaNews has agreed to buy four newspapers from McClatchy, which means that
if the relationship between MediaNews and Yahoo HotJobs materializes, it may
also represent a loss for CareerBuilder. Janesky, however, does not anticipate
an exodus from CareerBuilder, particularly because dozens of newspapers remain
closely tied to it.
—Gina Ruiz