The relationship between Simply Hired and Rupert Murdoch’s News Corp. took a
big step forward this week as the job aggregator announced it is partnering with
the media giant’s New York Post. The move, announced Tuesday, December 5,
represents Simply Hired’s first joint venture in print media.
In addition, the job search site revealed it was expanding the search
functions of MySpace Jobs. Simply Hired has provided technology for News Corp.’s
social networking site MySpace.com since June.
Terms of the deals were not disclosed, but they foreshadow the type of
cross-media partnerships that Simply Hired may pursue in 2007.
"We have just begun scratching the surface of opportunities that can be
seized with a partner of such sheer scale," says Phil Carpenter, vice president
of marketing for Simply Hired. News Corp. is the parent company of The Times
of London, TV Guide and the Fox television network and film
studios.
Besides enabling Simply Hired to diversify its media partners, News Corp. can
also extend the job aggregator’s geographic reach. News Corp. maintains a strong
presence in Europe, Asia and Australia.
"The war for talent is just as tough overseas," Carpenter says. "We hope to
lend a helping hand globally."
Separately, the deals are interesting but not earth-shattering, industry
observers contend. Combined, however, they carry a lot of weight because they
join the wave of media alliances that have hit the job board industry in recent
months. They are also important because of their strategic creativity--Simply
Hired shows a willingness to push the envelope by not only partnering with
traditional print media but also with alternative outlets like MySpace. In
April, Simply Hired also forged a strategic relationship with online networking
site LinkedIn.
Joining forces with a diverse group of media outlets is appealing for the job
board industry because, in theory, these partnerships can increase the exposure
of job postings across more audiences and stretch their geographic scope.
But it’s too early to predict whether such alliances will succeed in
delivering their promise of faster and more effective recruitment, says Mark
Mehler, co-founder of CareerXroads, a recruiting consultancy based in Kendall
Park, New Jersey.
"The proof is in the pudding," he says.
There is a difference between expanding the visibility of job ads and being
able to provide high-quality candidates that make the cut and get hired, he
explains.
As of Tuesday, the job aggregator began supplementing the Post’s
career section, NYP@Work, giving job seekers
access to roughly 5 million job listings on Simply Hired. The Post is the
country’s fifth-largest newspaper, and its Web site draws 2.7 million unique
monthly visitors, Carpenter explains.
Simply Hired also announced it was launching a new résumé syndication service
on MySpace Jobs. The service allows job seekers to post their résumés on one
central platform and have Simply Hired distribute them to six other job boards,
including Monster, CareerBuilder, Job.com, GettingHired, Net-Temps and
Beyond.com.
Job seekers generally must go through the time-consuming process of
populating data fields for each individual job site where they want to post
their résumé. Similar résumé-posting tools are offered by other job search
sites, but not on this scale, according to Carpenter. MySpace has about 130
million members.
Simply Hired and News Corp.’s relationship began in April when Fox
Interactive Media and venture capital firm Foundation Capital invested $13.5
million in the job aggregator.
The financing brought Simply Hired’s total funding to $17.7 million in
2006.
--Gina Ruiz