Monster’s
appetite for inter-media partnerships isn’t showing any sign of waning in the
coming year.
The company has
hired Alice Wang, most recently vice president of corporate development and
treasurer at Knight Ridder, for the newly created position of senior vice
president of corporate development.
Wang’s primary
functions will entail identifying, evaluating and coordinating strategic
partnerships and acquisitions for Monster, according to company spokeswoman
Kathryn Burns.
“Growth through
strategic partnerships is one of our most important strategic pillars for us,”
Burns said.
Indeed, Monster
has been active this year. The company in July sealed a partnership with
Philadelphia Media Holdings, which owns The Philadelphia Inquirer, Philadelphia Daily News and Philly.com.
The company
followed that deal with an alliance with Irvine, California-based Freedom
Communications, a privately held company that owns more than 70 media properties
including eight television stations. Monster now has media alliances with 43
daily newspapers and eight television properties.
Wang was hired
for her experience in the media industry, according to Burns.
Asia.”
--Gina
Ruiz