JetBlue has long prided itself on its commitment to training
and
developing employees.
Even
last year, when the discount airline carrier announced plans to cut costs in an
effort to return to profitability, it continued to increase the budget for its
JetBlue
University.
But the mid-February blizzard and ice storm that battered the
Midwest and East Coast, causing
JetBlue’s
cancellation of 1,000 flights that stranded thousands of
passengers, proved that
all the training in the world doesn’t help if a
company is operating with a lean
workforce, experts say.
The Forest Hills, New
York-based
airline has long been lauded for its lean operating structure. The
company, which has more than 9,000 full-time employees, according to
its Web
site, directs customers to do most of their transactions
online, only dealing
with employees when there is an issue.
Because of that model, JetBlue’s employees go through
extensive
training on problem-solving and conflict management, experts say.
But even the calmest, friendliest JetBlue agents couldn’t fix
the
issues that the airline suffered last week, says Alan Schweyer, executive
director of the Human Capital Institute.
“This was just a snowstorm. It shouldn’t have had as big an
effect
on JetBlue as it did,” he says, noting that while other airlines canceled
and delayed flights, they didn’t come close to being affected as much
as
JetBlue.
“If having a lean workforce works 95 percent of the time but
doesn’t
work 5 percent of the time, it’s still a disaster,” he says.
In the days following the debacle, JetBlue CEO David Neeleman
made
public apologies for the situation, saying he was “humiliated and
mortified” by the events that could cost the airline about $30
million.
To make sure a similar situation never occurs again, the
airline is
increasing the number of employees trained in crew-scheduling duties,
which Neeleman was quoted as saying was a key issue during the storm.
There just
weren’t enough people available to redirect pilots and
flight attendants.
The company also said it will double the number of
reservationists
available during emergency situations and increase training in
emergency airport duties. JetBlue also is improving its crew
communications
system so pilots and flight attendants can communicate
online about their
location.
Mike Barger, chief learning officer at JetBlue, did not
return calls
seeking comment.
Last week’s failure doesn’t mean JetBlue should give up
entirely on
its lean way of doing business, says Doug Lynch, vice dean at the
Graduate School of Education at the University of Pennsylvania.
The company’s focus on training has helped the company get to
where
it is today, he says. Last year, when one of JetBlue’s flights had to make
an emergency landing, employees reacted seamlessly.
If anything, JetBlue might look at cross-training so
employees can
jump into different roles during a crisis, Lynch says.
“Proper training can go a long way,” he says.
One thing about JetBlue’s culture might change in light of
the
debacle, Lynch says.
“They have been overly confident,” he says. “That might
change.”
—Jessica
Marquez
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