The cost advantages of
outsourcing overseas are beginning to narrow as wages for workers providing
office services such as IT and call centers in China, India and other popular outsourcing
locations rise at an annual rate of 20 percent to 40 percent.
Nonetheless, those
savings are expected to last another 20 years, just at smaller rates, according
to the annual outsourcing survey by A.T. Kearney, a management consulting firm
in Chicago.
One reason is that the
countries showing accelerated growth in wages are also showing an improvement in
the quality of their workforce. And some other costs, most notably in
telecommunications, have actually declined.
“Skills are rising
sharply in these countries,” says Martin Walker, senior director of the Global
Business Policy Council, the A.T. Kearney unit that sponsored the survey. “The
ongoing reason for the attractiveness of these places won’t be costs; it will be
the increasing skills of their labor force.”
Walker says companies
making outsourcing decisions have to balance concerns about cost and
quality.
“You’re not going to go
for the lowest-priced market if that’s going to result in really burdensome
extra costs in terms of customer dissatisfaction or extra management time,” he
says.
One indication of the
improving skills of workers is the double-digit increases in university
enrollment reported by China,
Brazil and
Egypt, Walker says.
“We’re also seeing these
emerging economies making a real effort to get quality endorsements” like ISO
27001, a certification related to information security management, he says.
A.T. Kearney’s annual
survey ranks 50 countries according to 40 different statistics that measure the
cost of doing business in each country, the quality of its workers and its
business environment.
The survey showed that
last year, wage costs for office services jobs rose about 20 percent in
India, 30 percent in
China and the
Philippines, and as much as
40 percent in Eastern Europe. A.T. Kearney’s
data on compensation rates is in U.S. dollars, and Walker says the dollar’s weakness was a “significant
factor” in the wage increases reported for certain countries, including
India and China.
Unless currencies reverse
course, that weakness could have a proportionate effect on the bottom lines of
companies that report their financial results in U.S. dollars.
Johan Gott, manager of
research for the A.T. Kearney index, says the calculation of the duration of
outsourcing’s cost advantages involves other costs besides wages. The survey
cites declines of 25 percent or more in telecommunications costs in some
countries.
C. Steven Crosby, a
senior managing director at PricewaterhouseCoopers, says companies involved in
outsourcing “are very concerned about wage inflation.” But he argues that the
key issue is not cost but “the global war for talent.”
“Sourcing and offshoring
is no longer about trying to get it cheaper; it’s about getting really good
people no matter where you can find them,” Crosby says.
Asian countries continue
to dominate the A.T. Kearney rankings: India is first, China
is second, and six other Asian countries are among the top 10.
But Walker notes that Latin
American countries improved in the rankings this year and the index has an
increasing number of African countries.
Filed by Susan Kelly of Financial Week, a sister publication of
Workforce Management. To comment,
e-mail editors@workforce.com.