Yahoo HotJobs is forming an alliance with GateHouse Media, a
move
that will expand the job board’s consortium of media partners.
“This partnership is a milestone for us. It allows us to grow
the
consortium by adding a rich portfolio to the mix,” says Eric van Miltenburg,
general manager of Yahoo’s newspaper consortium.
GateHouse Media, based in Fairport, New
York, has 87 daily publications, which collectively
reach more than 10 million people across 20 states. Terms of the deal were not
disclosed.
HotJobs will begin powering online recruitment Web sites for
the
publications this summer. The publications include the Standard Journal of
Milton, Pennsylvania, the Evening Times of Little Falls, New York, and the
Nebraska City News of Nebraska City, Nebraska.
HotJobs’ latest partnership, announced Wednesday, May 23,
signals
that the job board continues to bet heavily on inter-media alliances.
Since the time of the newspaper consortium’s launch in November, the
group has
more than doubled.
There were seven original members of the consortium—Hearst
Newspapers, Belo Corp., Cox Newspapers Inc., Journal Register Co., Lee
Enterprises Inc., MediaNews Group and E.W. Scripps Co. Combined, there
were 176
newspapers in 38 states. Today, there are 16 partners and
upwards of 260
newspapers are in the network, according to van
Miltenburg.
HotJobs is committing resources to forge ahead with its
inter-media
strategy. The job board created the dedicated position of general
manager of newspaper consortium, which van Miltenburg assumed six
months ago.
His role is to oversee strategic expansion of the
consortium. Van Miltenburg is
in the process of assembling a team to
help in these endeavors.
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—Gina Ruiz