Hewitt Associates has acquired RealLife HR, a Hunt Valley, Maryland-based
health and welfare benefits administrator, signaling that the company is in
growth mode again.
On Monday, August 27, the Lincolnshire, Illinois-based HR services provider
announced the acquisition of RealLife HR, which has 85 employees and services
employers with 15,000 or fewer employees.
The acquisition, although small, indicates that the HRO provider is back in the
game after a few stumbles, observers say. Hewitt has spent the past several
months working to revive its HRO business. In May, the company announced
a new head of its HRO business, Jay Rising, to replace
Bryan Doyle, who left last year.
“This shows that Hewitt is no longer in triage mode,” says Michel Janssen,
managing director at the Hackett Group.
While the acquisition of RealLife is not a big one, it’s a positive sign to
the market that Hewitt is being proactive.
“It’s good news that Hewitt is playing a little bit of offense here,” Janssen
says. “It’s a step in the right direction.”
While the acquisition of RealLife HR allows Hewitt to offer benefits
administration to middle-market clients, the company has no plans to target
middle-market clients for HR business process outsourcing deals, Hewitt
spokeswoman Maurissa Kanter says.
“Combining with RealLife HR enables us to move aggressively and more quickly
pursue the health and welfare outsourcing midmarket,” says Craig Maloney, who
was just named Hewitt’s middle-market business leader. Previously he was North
American sales manager for benefits outsourcing.
Given the increasing popularity of the midmarket HRO space, analysts say they
wouldn’t be surprised if Hewitt eventually expands this offering to target
midmarket HR business process outsourcing clients.
“We are looking at it the midmarket space more closely and many of the other
service providers are talking about going after the midmarket,” says Stan
Lepeak, managing director of research at EquaTerra.
“The 15,000-employee market seems to have stuck in people’s minds,” he
says.
—Jessica Marquez