If things go as planned, industry experts say Monster Worldwide’s sweeping
cutbacks, which resulted in a 15 percent reduction of full-time staffers, should
not have an adverse effect on the products and services that draw HR
professionals to the job board.
“It is unlikely that customers will feel a difference from the reduction in
headcount,” says Ashish Thadhani, who tracks Monster as senior VP of research
for Gilford Securities in New York.
The restructuring eliminates 800 of the company’s more than 5,500 full-time
positions, but most of these are in HR, finance and general administration.
Monster’s transformation into a flatter, more centralized organization should
enable workers to respond faster and more efficiently to the needs of customers,
says Neal Bruce, vice president of alliances at Monster.
The product development division won’t be cut, and Bruce adds that an
expansion of the worldwide sales force is likely as international business has
become a key element in Monster’s growth. Some 35 percent of Monster’s revenue
is derived from overseas markets.
Monster says the cutbacks will save $150 million to $170 million annually,
with $80 million earmarked for new products and services geared toward improving
recruiting efforts for HR professionals.
“Reinvesting back into the business is
a smart move,” Thadhani says.
Industry experts don’t expect problems with Monster’s core job-postings
business in the wake of the restructuring, since the functions are relatively
simple and highly automated.
Yet there are concerns for clients who use complex functions like Web site
hosting and database integration, which require far more management than job
postings, says Ed Newman, founder and CEO of the Newman Group, a talent
recruiting consultancy.
“There are certain operations that are very client-intensive because there is
always something that needs to be ironed out or upgraded,” Newman says. “This is
where Monster needs to be most vigilant against potential defection rates.”
—Gina Ruiz