Yahoo HotJobs continues to expand its network of media partners, this time
joining forces with 16 regional newspapers owned by the New York Times Co.
HotJobs has also sealed an alliance with the Columbus Dispatch in Columbus,
Ohio.
The agreements, announced November 20, come on the heels of the job board
giant’s partnership two weeks ago with the New York Daily News, the nation’s
fifth-largest newspaper.
HotJobs’ parent company began teaming with media companies a year ago to form
the Newspaper Consortium, which now includes some 415 dailies and 140 weeklies,
to broaden its reach and tap into diverse audiences. It’s a strategy that
competitors Monster and CareerBuilder have also pursued.
It enables HotJobs to localize its advertisements, making them more relevant
to specific communities, Lem Lloyd, who runs the consortium, has previously
stated.
—Gina Ruiz
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