The new division offers consulting on various aspects of talent management, including employee acquisition and retention; recruitment process outsourcing; employment branding; inclusive culture development; and employee engagement.

Mary Delaney, who has 20 years of experience in sales and business development, is company president, according to a release.

Most recently, Delaney served as chief sales officer for CareerBuilder.com, leading the enterprise and recruiter business unit teams of the company’s sales force. In 2006, Delaney started the company’s human capital consulting division, which led to the development of Personified.

Prior to joining CareerBuilder, Delaney managed the merger of Headhunter.net and CareerBuilder. She oversaw two acquisitions and orchestrated launches in new markets. Prior to that, Delaney was senior vice president for InterCall Inc., a conference services provider, where she developed the company’s long-term national sales strategy. Early in her career, Delaney worked in a variety of sales management positions at Nestle Corp. and Async Corp., a voice-mail service company.

According to CareerBuilder’s annual job forecast, 41 percent of employers say they have positions for which they can’t find qualified talent. The company anticipates further tightening of the labor market, driven by baby boomers entering retirement years and a lack of skilled talent.

—Gina Ruiz