Economic growth ground to a virtual halt in the fourth quarter—the Commerce
Department reported a mere 0.6 percent growth rate for the last three months of
2007, well below expectations—and more companies are now poised to tighten their
spending and search for ways to slash overhead.
With concerns that consumer spending will wilt as the nation edges toward a
recession, some observers say a wave of corporate layoffs is coming in the not
too distant future.
“It’s unavoidable,” said Peter Schiff, president of money manager
Euro-Pacific Capital. “Corporations are going to have to get leaner, and there
are going to be a number of layoffs throughout the year.”
While a number of banks, led by Citigroup and Bank of America, have already
revealed plans to lay off thousands of employees, companies such as Yahoo,
Lockheed Martin and Home Depot announced last week they would be reducing their
headcounts by 1,000, 850 and 500 employees, respectively. At the same time,
layoffs also started to creep into the picture at retailers such as J.C. Penney
and Eddie Bauer, where officials said last week that they would be cutting
several hundred jobs combined.
“The biggest risk for corporations in 2008 is that consumers stop spending,
either because they cannot [spend] or because they are afraid to spend,” said
John Challenger, CEO of outplacement consulting firm Challenger Gray &
Christmas. “The layoff picture didn’t worsen much last year, but if people stop
spending, corporations will be forced to be more cautious.”
Part of the reason that layoff numbers were relatively reasonable last
year—for all of 2007, there were 15,493 announcements of mass layoffs, according
to the Bureau of Labor Statistics, a 10 percent jump from 2006 levels—was that
many corporations haven’t been hiring at the same aggressive rates in recent
years as they were before the dot-com bubble burst in 2000, Challenger
added.
Moving forward, this could pose a unique management challenge: Because of the
more sober hiring rate in recent years, there is less “fat” to cut if a company
is considering making layoffs, said Lorraine Hack, a partner in the financial
officers group at executive search firm Heidrick & Struggles.
“Basically,” said Hack, also a former CFO, “it becomes a question of what
limb you can live without most.”
This could mean that some companies look at functions such as marketing or
advertising if there is an immediate need to reduce costs. Or, if a company
isn’t inclined to pursue acquisitions in the near future, it may choose to make
job cuts in its M&A or corporate strategy groups.
“At the same time, if you have one of your senior employees leave
voluntarily, maybe you just choose not to replace them right now,” she said.
“You don’t want to cut your muscle too much, however, in case things turn around
faster than expected.”
So far, the types of job cuts have varied greatly. Some have made reductions
at just the corporate level, such as Home Depot, which announced January 31 that
it would cut 500 workers at its Atlanta-based headquarters, or 10 percent of the
workforce there. The layoffs, which are a response to a “tough environment” for
consumer spending, said company spokesman Ron DeFeo, will take place across
“every function” of Home Depot’s corporate operations but will not involve
employees at any of Home Depot’s 2,200 stores. This is because Home Depot will
continue to invest in stores throughout 2008. “That’s where the customer
interaction takes place,” DeFeo added.
Eddie Bauer also said that most of its layoffs would take place at its
headquarters, and not at its 432 retail stores. And Wal-Mart, according to a
report last week in the New York Times, will shut down two clothing divisions at
its main offices in Arkansas, the first time in years the company has made
significant job cuts at its headquarters.
While details of Yahoo’s plans to trim its workforce by roughly 7 percent
will not be made available until later this month, Jim Friedland, an analyst at
Cowen & Co., said the cuts will most likely be concentrated in the
lowest-performing units, not in the executive ranks.
“It appears to be part of a strategic transformation plan for the company to
focus more on its core businesses, which haven’t really seen any signs of
economic weakness,” Friedland said. Overall, however, Yahoo’s profit dropped by
23 percent in the fourth quarter, the company announced January 29.
While it may be uncertain exactly where, or how, the bulk of potential
layoffs may take place this year, it is clearly weighing on the minds of
corporate executives right now. Last month, in a survey of more than 1,300
senior-level executives conducted by employment consulting and legal firm Career
Protection, roughly half of the executives polled said that they are planning
layoffs and reductions this year. That’s up from only 13 percent of executives
who were considering layoffs last January.
“It’s by far the worst forecast that we have had in the last five years, and
I was shocked by the breadth of industries predicting layoffs,” said Kirk Nemer,
president and CEO of Career Protection.
Specifically, he said that his company has been “inundated with calls” this
month from employees at Bear Stearns, Citigroup, Ford, General Motors, Sprint
Nextel and Indy Mac, each of which has recently announced workforce
reductions.
Nemer added that most executives cited a recession and the slowdown in
revenue during the fourth quarter as their main reasons for considering layoffs.
Already, 2008 has seen a notable spike in unemployment levels. The Labor
Department reported for the week of January 21 that claims for unemployment rose
by 22 percent to 375,000—the largest one-week uptick since September 2005,
shortly after Hurricane Katrina.
To put that in perspective, there were almost 1.6 million jobless claims
filed in all of 2007, or an average of 130,000 claims a month. Some think those
numbers will easily be exceeded this year. David Rosenberg, an economist at
Merrill Lynch, said in a recent research note that he expects to see a total of
2.5 million job losses this year, and forecasts that the unemployment rate will
rise to 5.75 percent from 5 percent by the end of the year.
Filed by Mark Bruno of Financial Week, a sister publication of Workforce
Management. To comment, e-mail editors@workforce.com.