Career site operator Monster Worldwide announced Monday, June 23, that it
will launch co-branded recruitment Web sites with more than a dozen local
newspapers, part of the company’s effort to push its brand in specific
markets.
The recruitment Web sites will include ventures with The Columbus Dispatch in
Ohio, Milwaukee Journal Sentinel, Pittsburgh Post-Gazette, Union Leader in New
Hampshire, Rutland Herald in Vermont, Portland Press Herald and Maine Sunday
Telegram, The Post and Courier in South Carolina, The Blade in Ohio, San
Francisco Examiner, Baltimore Examiner and Puerto Rico’s El Nuevo Dia.
At least four other co-branded sites are also in the works.
“These alliances provide thousands of consumers with another point of access
to Monster’s job search and match technology,” said Lauren Chacon, general
manager of media alliances at Monster, in a statement. “Regional employers in
these markets will also be able to more easily utilize Monster’s résumé database
and recruitment services.”
The joint sites will combine Monster’s national database with listings and
employment experts in the local newspapers’ respective regions. The sites also
include résumé builders and salary information centers.
New York-based Monster’s media alliances include more than 200 weekly and
daily newspapers and more than 100 television outlets. In April, the company
signed an agreement with MSNBC.com to provide career tools and services for all
MSNBC-affiliated properties.
Filed by Kira Bindrim of Crain’s New York Business, a sister publication of
Workforce Management. To comment, e-mail editors@workforce.com.
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