A new energy report from CIBC World Markets predicts gas prices will approach
$7 a gallon by the summer of 2010, the same year oil prices will likely reach
$200 per barrel.
Not surprisingly, CIBC sees wrenching problems for automakers in a
$7-a-gallon world. Owning and driving a car will become too expensive for
millions of lower-income Americans, forcing them to look for cheaper means of
transport.
As a result, car sales will plummet. That trend has already started to play
out as gas prices have risen. Sales of automobiles, which averaged close to 17
million units per year over the first half of the decade, have dropped to 14
million units a year.
CIBC expects sales to drop to as low as 11 million units a year by 2012, the
lowest level since the early 1980s.
“The market share of light trucks, SUVs and vans will be literally halved,
reversing the trend of the last 15 years,” said Jeff Rubin, chief economist and
chief strategist at CIBC World Markets.
Auto manufacturers have already begun offering cash-back incentives and
zero-percent financing as light trucks and SUVs pile up in auto showrooms. Last
week, Ford cut truck production and delayed the launch of its redesigned
best-selling F-150 pickup truck in anticipation of lower sales this year.
Rubin said higher gas prices will cause Americans to cut back on driving and
turn to more fuel-efficient vehicles. The report predicts that about 10 million
vehicles will be forced off the road because of the high cost of driving.
“About
half of the number of cars coming off the road in the next four years will be
from low-income households who have access to public transit,” he said.
Americans are indeed driving less this year.
Rubin said average miles driven
will likely fall by 15 percent this year. He added that gasoline consumption in
the U.S. has declined sharply since the start of this year and should show the
first annual decrease in 17 years.
Filed by Matthew Scott of Financial Week, a sister
publication of Workforce Management. To comment,
e-mail editors@workforce.com.