Downturn Puts New Emphasis on Engagement
Experts say worker commitment to firms has never been more important. Yet there is evidence it is flagging even as organizations confront the prospect of more belt-tightening.
Comments 0 | Recommend 0
July 21, 2009
Downturn Puts New Emphasis on Engagement
Employee engagement is fast becoming a crucial
business issue as employers face signs of continued economic
trouble.
The good news is that companies
can increase esprit de corps with some inexpensive steps, says Jim Harter, chief
scientist for polling firm Gallup’s workplace management and well-being
practice.
In the wake of tumultuous corporate restructurings, one key tactic is
to clarify each worker’s role.
Another, Harter says, is to create hope
by helping employees see how they play a role in improving the company’s
situation during the downturn.
“They can either feel victimized or they
can feel a part of making a difference,” Harter says.
Organizations including consulting firm Towers Perrin
have found a link between engagement and business results. Companies hoping to
emerge from this recession ahead of the pack ought to pay close attention to
employee attitudes, argues Julie Gebauer, managing director at Towers
Perrin.
“Focusing on the things that drive engagement right now is critically
important,” she says.
Human resources executives agree.
A recent report
from the Corporate Executive Board research group found that 80 percent of
global heads of HR surveyed named engaging employees a high priority for
2009.
But employers also have to focus on costs and their bottom line.
And the business climate is none too sunny.
U.S. job losses in June
were worse than those in May, reversing several months of improving
declines.
And in early July, the International Monetary Fund said the
global economy was beginning to pull out of a recession, but “the recovery is
expected to be sluggish.”
Towers Perrin found that employee engagement
globally held steady between the fourth quarter of 2007 and the first quarter of
this year. But Gallup found a slight drop in engagement among U.S. workers
between July 2008 and March 2009.
And the Corporate Executive Board
found that the percentage of employees globally displaying high levels of
discretionary effort dropped sharply between 2005 and the first quarter of
2009.
The board concluded that the decline in employee engagement is
decreasing overall productivity by 3 to 5 percent.
Brian Kropp,
practice manager at the board, agrees with Gallup’s Harter that one problem is
significant role confusion these days for employees.
Another key, according
to the board, is bolstering workers’ emotional commitment to their organization
through such steps as opportunities for two-way exchanges between business
leaders and employees.
Guidelines: Comments that include profanity or personal attacks or other inappropriate comments or material will be removed
from the site. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies
or any other policies governing this site. You are fully responsible for the content you post.
If you enjoy the content on the Workforce Management Web site and want to see more, try 3 issues of our print edition risk-free. If you wish to continue, you will receive one full year for just $79. That's over 59% off the cover price. If you decide Workforce Management is not for you, just write "Cancel" on the invoice, return it and owe nothing. The 3 issues are yours to keep with no further obligation to us. Sign up below.
Offer valid for new Workforce Management Subscribers only.
Canada subscribers - $129. All other Foreign - $199.