Acting ethically and in socially and environmentally responsible manners is
key to gaining top talent, according to a new Kelly Services Inc. study.
The Kelly Global Workforce Index surveyed about 100,000 people in 34
countries throughout North America, Europe and the Asia-Pacific region.
Nearly 90 percent of respondents in the study said they are more likely to
work for an organization perceived as ethically and socially responsible,
according to Troy, Michigan-based Kelly.
The survey found that employees across all generations and regions gravitate
to organizations with well-developed social, ethical and environmental policies.
Among the study’s other findings:
• 80 percent of respondents said they would be likely to work for an
organization considered environmentally responsible.
• 53 percent of baby
boomers said they would be prepared to forgo higher pay or a promotion to work
for an organization with a good reputation.
• 48 percent of Gen Xers (ages 30
to 47) and 46 percent of Gen Yers (18 to 29 years) said they would forgo higher
pay or a promotion to work for an organization with a good reputation.
Employees gain a sense of fulfillment when their employer is focused not only
on the bottom line but also on practices that are good for the communities in
which they operate, said George Corona, Kelly executive vice president and COO,
in a release.
That translates to increased pressure for companies to meet higher standards
of corporate and ethical behavior and to play an appropriate role on issues
affecting the environment, he said.
More information on the survey results is available at www.kellyservices.com.
Filed by Sherri Begin Welch of
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