Monster is buying HotJobs from Yahoo for $225 million, a move that mashes
together two of the three largest Internet job boards.
Monster announced the cash deal Wednesday, February 3. Besides acquiring the
HotJobs business, Monster said it and Yahoo entered into a three-year traffic
pact in which Monster will become Yahoo's provider of career and job content on
the Yahoo home page in the U.S. and Canada.
The news ends months of speculation about the future of HotJobs
and strengthens Monster’s hand at a time when job boards have been fending off
new forms of competition including recruitment techniques that tap social
networking.
"HotJobs with its significant customer base plus the traffic agreement are an
ideal complement to Monster's innovative recruitment solutions and global
reach," Sal Iannuzzi,
CEO of Monster Worldwide, said in a statement.
The traffic deal is to take effect upon the closing of the acquisition. In
addition, the traffic agreement gives Monster an exclusive right for a period
after the closing of the acquisition to negotiate similar traffic agreements
with Yahoo properties on a global basis, subject to certain limitations.
Monster said it expects the transaction to close in the third quarter,
subject to regulatory review.
Last year, Internet giant Yahoo
reviewed its product portfolio under new chief executive Carol Bartz. HotJobs
has been rumored to be for sale for some time.
The site is one of the biggest Internet job boards, along with Monster and
CareerBuilder.com. All three have wrestled with lower hiring needs during the
recession, which means fewer dollars spent by companies on recruitment
advertising. Job boards also face growing competition in the form of alternative
recruiting tactics.
These include use of social networking sites such as LinkedIn and search engine
marketing, which involves bidding to place job ads next to search results on
sites such as Google.
A report last year from consulting firm CareerXroads estimated that job
boards are the source for about 12 percent of external hires. About six in 10
open positions at large corporations are filled with external hires, according
to the study.
In its press release announcing the HotJobs acquisition and traffic
agreement, Monster said it expects a number of benefits for job seekers and
employers. Monster said these include an anticipated increase in job matches and
search efficiencies, an expected expansion of Monster’s job-seeker pool for
employers and an expected increase in job postings across industries for job
seekers.
—Ed Frauenheim
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