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Feature:

HR is Dead...Long Live HR

  

Feature Contents
Top of Feature

1. What are the Competencies Needed for Next-Generation HR Professionals?


2. HR-to-Employee Ratios
This chart, which is copyrighted 2002 American Productivity & Quality Center, gives you an ideal how many HR professionals companies have per full-time employee.


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What are the Competencies Needed for Next-Generation HR Professionals?


You'll have to know how sales and marketing relate to manufacturing.
By Shari Caudron
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ayne Broadbank, clinical professor of business at the University of Michigan, Ann Arbor, has been studying HR competencies for the past 15 years. Over the course of his research, more than 27,000 HR professionals and their line management associates have participated.

    Broadbank’s most recent research, conducted last year (2002), revealed that HR professionals in high-performing firms demonstrate the following competencies:

  1. Strategic contribution: HR professionals in high-performing companies manage culture, facilitate "fast change," are involved in strategic decision-making, and create market-driven connectivity.

  2. Personal credibility: These HR professionals are credible to both their HR counterparts and the business line managers whom they serve. They also have effective writing and verbal skills.

  3. HR delivery: Strategic HR people focus traditional HR activities in four key areas: staffing, development, performance management, and managing and measuring the impact of global HR practices.

  4. Business knowledge: The most important areas of business knowledge for an HR professional include a keen understanding of how the firm creates wealth, how the firm is horizontally integrated (e.g., how sales and marketing relate to manufacturing), and what the industry challenges are.

  5. Knowledge of HR technology: HR professionals must be able to leverage technology for HR practices and use e-HR/Web-based channels to deliver value to customers.

Workforce, January 2003, p. 29 -- Subscribe Now!


Shari Caudron is a contributor to Workforce Management and author of What Really Happened, a collection of stories about the lessons life teaches you when you least expect it. Her Web site is www.sharicaudron.com. To comment on Workforce Management articles, e-mail editors@workforce.com

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