t takes talented people to run the company behind the world’s favorite
foods. Delicious and in-demand, Dunkin’ Donuts, Baskin-Robbins and Togo’s make
up Allied Domecq’s $5.3 billion global empire of 10,000 quick service
restaurants (QSR).
It’s a challenge to keep ice cream cones and coffee flying out the door and
great new employees flying in. But Allied Domecq is a streamlined model of
hiring efficiency. That’s because it recently began using Projectix ATS by
Recruiternet, a Web-based applicant tracking system. Projectix ATS lets QSR
attract, hire and retain the best, most-qualified candidates.
Not A Cake Walk
The hiring process wasn’t always smooth for QSR. It used to have hiring
technology that didn’t make the grade. "It met just 10% of our requirements,"
says Joe Capp, QSR’s director of talent acquisition. That meant that 90% of
hiring tasks required excessive paper-pushing. Jobs were posted online and in
newspapers, but QSR recruiters couldn’t handle the influx of applicants.
Mountains of resumes were deleted without ever being read. There was no way to
track how many strong candidates were inadvertently bypassed.
In October 2001 it was time for a change. Capp’s requirements? A new system
had to be automated and vendor-managed, to spare QSR any IT headaches. It had to
be Internet-based with an online job board. And, most of all, it had to
dramatically improve the workflow of recruiters. The incumbent vendor angled for
the upgrade contract, but Recruiternet blew them away, says Capp. "No other
system met 80% of our requirements, let alone the 90% that Projectix ATS met."
It cost less, he says, and the professionalism of the company sealed the deal.
In place for a year now, Projectix ATS gets raves from QSR. "Both I and every
recruiter on my team that’s worked with any applicant tracking system are in
unanimous agreement that this is by far the best system any of us has ever
used," says Capp.
Success By The Numbers
Projectix ATS let QSR slash recruiting costs by $1 million, as manpower, cost
and time to fill plummeted. For example, job-specific profile questions
automatically place top candidates into first consideration. This Projectix ATS
feature alone cut QSR’s time to fill 35%, from 83 days to 54 days. Projectix
ATS’s custom database lets QSR track and prioritize candidates for future use
too. That reduces the need for additional recruiting efforts and cut QSR’s cost
per hire by 65%.
QSR uses Projectix ATS to generate detailed reports in seconds, with cost and
time to hire data, EEO criteria, offers accepted and declined and other key
points. That helped QSR slash manual data entry tasks by a whopping 50%, says
Capp. And, each QSR recruiter had a unique, easy-to-use Projectix ATS interface.
That saves QSR more than $300,000 per year in manpower hours, says Capp, and
keeps its productivity at a peak. Plus, since all candidates get responses via
automated form letters, the black hole of resumes has been eliminated.
"We’ve moved from being a reactive, paper-pushing employment function," says
Capp, "to being a proactive, talent-acquisition program that is doing direct
sourcing and creating pools of talent."
"Both I and every recruiter on my team that's worked with any applicant
tracking system are in unanimous agreement that this is by far the best system
any of us has ever used."--QSR Director of Talent Acquisition, Joe Capp