yatt
Hotels Corporation, a leader in the travel and
hospitality industry, opened its first hotel in September 1957. Today,
Hyatt
Hotels Corporation and its subsidiaries operate, lease and franchise 123 hotels
and resorts across the United States, Canada and the Caribbean. With new hotels
under development on an ongoing basis, Hyatt needs to fill thousands of new job
opportunities annually. In late 2000, Hyatt began looking for a solution that
would re-engineer its staffing management processes for the long-term. Hyatt’s
Director of Staffing Susan Steffy stated, "We selected Recruitsoft because its
solutions apply supply chain principles, which have been widely successful in
the manufacturing industry, to the staffing process. As a result, we have
improved our internal mobility and external staffing processes for more than
40,000 employees."
Supply chain management coordinates processes in and among organizations and
other entities so demand is matched with supply. Leveraging technology to
optimize the supply chain in manufacturing has become mainstream; and, today
leading organizations are applying those same principles to staffing management.
In the case of staffing, the organization is considered to be on the demand side
of the equation while candidates are considered to be on the supply side.
Traditionally, candidates were pushing unstructured paper resumes and
applications to corporations. Upon receipt via mail, fax or email, recruiters
would then sort through thousands of resumes, which at times was like finding a
needle in a haystack.
How Hyatt Optimizes its Staffing Supply Chain with Recruitsoft
Hyatt is committed to finding and servicing candidates both efficiently and
professionally. Staffing for such a large network of hotels is a complex
process. The hotels employ full-time, exempt, non-exempt and hourly employees.
In early 2000, when the unemployment rate dropped to a record low, Steffy and
her team found the quality and quantity of applicants to be relatively poor.
Prior to Recruitsoft, recruiting for each hotel was completely decentralized and
paper-based. Local staffing managers posted positions in newspaper classifieds,
which was very costly. Additionally, job openings were faxed to
candidate-centric areas, such as local community centers, to invite candidates
to apply by completing and faxing back a paper application. Steffy stated,
"Hyatt has a strong culture for superior customer service. Staffing managers
have no difficulties identifying candidates that match our culture. However,
because our operations were highly decentralized, we were having a hard time
attracting and communicating with large numbers of quality candidates in an
efficient manner. The best candidates were disappearing quickly and it was clear
we needed to change our process. With Recruitsoft, we have applied supply chain
principles to streamline our staffing process and, as a result, are finding
those quality candidates in real-time."
Defining and Centralizing the Process
Today, using Recrutisoft’s ACE™ Best Staffing Practices, methodologies,
workflows and processes, Hyatt is able to pull (referred to as demand-pull) the
candidates from its structured candidate database that meet the predefined
requirements for the available position in real-time. "With Recruitsoft, our
team created 400 job description templates, which were centralized for the
corporate office. Those templates enable staffing directors to create new
requisitions quickly and easily," explained Steffy. With Recruitsoft’s staffing
management solution, Hyatt posts open job requisitions internally for Hyatt
employees and externally on Hyatt.com. She added, "Having the information in a
digital format and housed in a central location enables hiring managers and
staffing managers an easy way to communicate with each other and manage the
numerous open job requisitions available at Hyatt."
Improving Sourcing and Reducing Costs
With Recruitsoft, Hyatt is able to increase and maintain relationships with
its candidate pool in order to make better hiring decisions, faster. Hyatt also
tracks sources that find the best candidates and, as a result, better targets
future sourcing spending. "In years past, we’ve actually spent an exorbitant
amount of money on advertising costs with newspapers," explained Steffy. "Now,
we have some hotels that have gone completely online even with their hourly
positions and have seen, year-over-year, a 50 percent reduction in advertising
costs." Hyatt’s staffing managers also use Recruitsoft’s staffing solution to
enhance their correspondence with potential candidates. During the recent launch
of a new hotel, staffing managers notified job seekers of upcoming job fairs.
"This correspondence with potential job seekers allows us to track which types
of candidates are coming to the job fair and informs us if we need to do
additional marketing in specialized areas. For example, if we need more cooks to
attend a job fair, we target the local culinary schools to drive greater
attendance," explained Steffy.
Segmenting the Recruiting Process for College Graduates
Before Recruitsoft, Hyatt arranged on-campus visits with the career service
centers of various colleges and universities. Interested students attended the
on-campus visit, but there was no preliminary screening and these typical visits
attracted just 20 to 30 students who needed to be assessed. "With Recruitsoft,
Hyatt’s staffing managers now post open job requisitions and invite students to
complete applications before the campus visit," said Steffy. "Staffing managers
identify the students they are interested in beforehand and arrange in-person
meetings during the on-campus visit. As a result, the staffing managers reach a
short list of higher quality candidates faster and spend face-time only with
those candidates best suited for the position."
Reducing Cycle-time
With Recruitsoft, Hyatt’s staffing managers save time because they are able
to pre-screen and conduct skills assessments of candidates more quickly. By
defining and centralizing the most efficient staffing processes upfront,
managers are able to eliminate gaps and inefficiencies that stall the process.
Steffy noted, "With Recruitsoft, staffing managers reach candidates faster and
they can quickly develop a short list of quality candidates to give to hiring
managers. Since implementation, Hyatt realized a cycle-time reduction of 50
percent."
Adhering to Regulatory Compliance and Reporting
With decentralized HR operations and hiring managers at all of its locations,
Hyatt’s HR department wanted solutions that would allow them to report metrics
to various stakeholders across the company. "Leveraging Recruitsoft’s ad-hoc
reporting tool, Hyatt delivers all necessary regulatory compliance information
to its external legal counsel," stated Steffy. "The timelines and availability
of these data points simplifies Affirmative Action Plan creation for our company
and the real-time access to candidate data has proven to be beneficial during
OFCCP audits. Recruitsoft’s solutions also save Hyatt’s staffing managers time
because they no longer have to re-enter valuable regulatory compliance data,
which improves overall productivity and drives additional savings to the
bottom-line."