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Feature:

Special Report: Digitally Driven

  

Feature Contents
Top of Feature

1. Bill Gates Wants Your Medical Records—Microsoft Boots Up Electronic Medical Records Plan
Microsoft made its long awaited entry into consumer health care by unveiling an electronic personal health record platform designed to be compatible with other health care technology.

2. Kaiser Permanente Signs Up Employees for Microsoft’s Online Health Record Service
Nonprofit health insurer Kaiser Permanente announces that its 159,000 employees will be the first employees to participate in Microsoft’s Healthvault online health record.

3. Researching 'Comparative Effectiveness' of Treatments


4. A Shot in the Arm for Health Records?
Many employers have been skeptical about the value of personal health records, saying employees are concerned about privacy and likely won’t take the time to maintain the records. But with companies including Google and Microsoft Corp. launching such products, experts say the concept may take off.

5. Google Health Aims for Simplicity of Use
Google Health allows users to automatically import their medical records, prescription histories and test results into an online profile that can be accessed from anywhere at any time for free. Eventually, the company intends to allow users to have access to tools and services such as scheduling appointments, refilling prescriptions and utilizing wellness tools.

6. Insurer Partners With Google on Health Records
Google and Blue Cross Blue Shield of Massachusetts are partnering to allow plan members to create online personal health records with Google Health. The Boston-based health insurer’s members will be able to download claims data into a personal health record hosted by Google Health.


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Researching 'Comparative Effectiveness' of Treatments


The federal government has committed $1.1 billion to compare the effectiveness of different drugs, medical devices and surgeries to treat the same illness.
By Jeremy Smerd
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ucked inside the recently signed economic stimulus package is a line item that is much smaller than the $19 billion slated to bring doctors into the information age. But the provision could go a long way toward helping employers spend their health care dollars more wisely.

    The federal government has committed $1.1 billion to compare the effectiveness of different drugs, medical devices and surgeries to treat the same illness.

This "comparative effectiveness" research could eventually help employers identify the most cost-effective and beneficial health care treatments, and then steer patients toward them. Employers could save money and improve the health of patients by paying for procedures that are considered to be of great benefit while not covering treatments that have proved to be of little value.

    Without comparative effectiveness research, decisions about what treatments to use often "depend on anecdotal evidence, conjecture and the experience and judgment of the individual physicians involved," according to a policy paper published by the Congressional Budget Office in 2007.

    For example: Which is the more cost-effective and better treatment for a patient suffering from acid reflux disease, one of the most common conditions affecting older Americans? Is it medicine or surgery? In 2005, the federal Agency for Healthcare Research and Quality, in its first comparative effectiveness review, said drugs can be as effective as surgery in preventing stomach acid from being regurgitated.

    The agency continues to review the effectiveness of treatments for other diseases or conditions, such as the use of noninvasive procedures to detect breast cancer. In 2006, the agency reported that four types of tests—magnetic resonance imaging being one of them—were not accurate enough to replace biopsies.

    "The research could lead to objective criteria that says these treatments work and these do not," says Jim Winkler, a health care consultant with Hewitt Associates. The lack of comparative effectiveness research helps explain why the quality and cost of care varies drastically across the country, the CBO report said. Higher spending does not necessarily lead to improved patient health.

    Differences in health care costs across the nation are based not on differences in quality, but in large part on a payment system that rewards doctors for using health care treatments, irrespective of whether they work or are appropriate, according to a report published in February by the Dartmouth Atlas, a health research organization affiliated with Dartmouth Medical School. Comparative effectiveness could lead to payment reforms that reward doctors for following national guidelines on the most effective treatment options.

    The $1.1 billion for the research in the economic stimulus package represents a significant jump in funding. In 2006, the federal government appropriated $319 million for comparative effectiveness research. The increased funding has been lauded by those paying for health care: employer groups and health insurance companies.

    "Currently, patients and their physicians have little, if any, independent, reliable information comparing the efficacy of various procedures, therapies or devices," says Helen Darling, president of the National Business Group on Health, in a statement.

    Conservatives—including the American Enterprise Institute, Rush Limbaugh and Betsy McCaughey, a former lieutenant governor of New York who galvanized opposition to the Clinton health plan in 1994—have opposed the research, saying it will insert the government into decisions made by doctors and their patients.

    Biotechnology and medical device makers, which could stand to lose money if their technology is deemed less effective, have teamed up with the Alliance for Aging Research, Friends of Cancer Research and minority and women's groups to form the Partnership to Improve Patient Care to ensure the legislation does not keep patients from getting the care they need.

    National effectiveness guidelines could empower patients who use personal health records. Through software tied to their records, they could learn of best treatment options for their health needs, says Jay Sanders, a doctor and president and CEO of the Global Telemedicine Group in McLean, Virginia.

    "A patient needs something more foolproof than what's between their physician's ears," he says.

    Workforce Management, April 6, 2009, p. 26 -- Subscribe Now!


Jeremy Smerd is a Workforce Management staff writer based in New York. E-mail editors@workforce.com to comment.



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