Some surveys suggest that the baby boomers will work longer than previous generations and perhaps in completely different professions. Onboarding and retaining a person who is shifting careers midlife requires a focus on their skills, not their previous job title.
y 2012, the group of workers ages 55 and older will grow to 19.1 percent of
the total workforce, according to the U.S. Bureau of Labor Statistics. In some
cases, the assumption has been that this group will retire, causing both a
"brain drain" and a labor shortage for business.
In fact, there are few formal surveys of this group that reveal what their
intentions actually are. However, two separate surveys of business executives in
various age groups, conducted earlier this year by Korn Ferry, suggest that half
will work past age 64. And three out of five anticipate making a major career
change before retirement.
This data supports what Chuck Wardell, managing director for executive
recruiter Korn Ferry International, sees as a general trend. "People are
healthier, have more energy and are staying in shape. Age 50 of the past is more
like age 60 today," he says. Wardell adds that many executives aren’t concerned
about "keeping the same job at the same pay" and he often observes them choosing
between two different career paths.
Wardell says that he sees executives either staying in the same profession
while downsizing their responsibilities or he sees them "recareering"—putting
their skills and knowledge to work in new careers, either with their current
employers or with new ones. He says that many executives want jobs with a
greater sense of purpose, and notes that a popular choice with executives is
taking jobs that allow them to give back to the community, such as in the
nonprofit sector.
Hiring for transferable skills and knowledge
A person who decides at midlife to strike out on a new career path is likely
to find the traditional hiring process an unfriendly one, since it’s not set up
to assess their transferable skills and abilities. John Challenger, CEO of the
outplacement firm Challenger, Gray and Christmas, says that companies need
greater sophistication in the way they look at applicants to make the most of
boomer candidates who are in the midst of a career change.
"Companies are not hiring people for their skills. They look for people based
upon their last title, not their skill set," Challenger says.
Gerry Crispin, co-founder of CareerXroads, a recruiting consulting firm in
Kendall Park, New Jersey, agrees with Challenger. He does not assign high
performance marks to U.S. businesses for recognizing the potential of
career-switching candidates. The problem, as he describes it, is fixable if
business begins to focus more on work design.
"Each business needs a group that can rethink the job description. It starts
with a much more flexible paradigm for how we design work to meet the business
requirements. Once we define the work elements, then you can associate the
necessary skills to meet the work objectives," Crispin says. When companies
begin to consider those people who are shifting their careers later in life, the
door is open to a larger base of candidates, and they must be evaluated in a
slightly different manner.
Steve Heinen, principal with the human capital practice at Mercer Human
Resource Consulting, says that each candidate must be viewed as an individual.
Behavioral interview questions should be used, and those questions should focus
on the person’s ability to adapt and apply acquired knowledge.
"You really want them to describe what they’ve learned and how they’ve
applied it in the past," Heinen says. "Have them describe how they’ve grown in
their knowledge base. You want to hear the candidate articulate 20 years of
experience, not one year 20 times."
Heinen, who is an industrial/organizational psychologist, adds that people
who have a history of flexibility, dealing well with change and sequential
knowledge growth would be good candidates for a shift to a different career in a
new company.
Two organizations that are in the early lead
A CIO who was a gynecologist. A nurse who now leads patient-care projects in
IT. Both of those sound like unusual career-changing success stories, but
they’re not so rare at the University of Texas M.D. Anderson Cancer Center in
Houston. The health care institution has grown by hiring and retaining a large
number of knowledge workers who made just such shifts.
M.D. Anderson is a research-driven organization and has been increasing staff
by 20 percent annually in a field that competes heavily for talent. Jim Dorn,
chief HR officer, estimates that 5 percent to 10 percent of the 1,100 faculty
researchers on the M.D. Anderson staff have expressed an interest in changing
their careers. They’re an elite group of employees--Ph.D.s and M.D.s.
"In most cases they still like what they do, but they express a need to take
on new challenges," Dorn says. Dorn’s team supports the process with career
counseling and a plan that he customizes to the needs of each employee.
The plan has included helping employees get the education they need, as well
as making networking introductions. M.D. Anderson also works within its salary
system to cushion the salary reduction the employee might experience while they
get started in a new field. By phasing the shift from one career to another, the
employees can openly assess their new opportunities while using a safety net,
and M.D. Anderson can secure a successful transfer of knowledge from the
career-changing employee.
The other benefit for M.D. Anderson is the retention of a valuable knowledge
worker. Dorn, who came from human resources at a manufacturing and distribution
company, says that he installed a decentralized HR organization when he arrived
to be close to the employees. With knowledge workers, Dorn utilizes formal and
informal communication sessions to listen to and assess the employees’ desire to
change jobs.
The picture is a little different at Keyspan Corp., an energy company that
has more than 10,000 workers in locations throughout the northeastern United
States. Its workforce has many, many years on the job. About two-thirds of
employees are unionized and maintain the energy company’s infrastructure. The
rest of the employee base includes knowledge workers, and within that group is a
large staff of engineers. The organization wants to understand how—and how
soon--the potential retirement of so many workers will affect its business.
Elaine Weinstein, senior vice president of human resources and chief diversity
officer, says that data on that population was a logical starting place for her.
"We are in the process of conducting anonymous worker surveys by business
unit to see what their plans are," she says. "Then we can gauge the intentions,
timelines and subsequent business impact of this retirement bubble we are
facing."
Keyspan has systems in place to help employees who want to change careers
within the company. The firm conducts skill inventories with its emerging
leaders and high-potential employees and often uses "stretch project
assignments" to allow employees to grow and try new positions. In addition,
Keyspan uses rotation and a buddy system of "ambassadors" to help people train
and learn new jobs.
Barbara Spitzer, practice leader with HR transformation and change management
at Watson Wyatt, says that once companies compile data from their employee
surveys, the next step is to look at work redesign. Spitzer says that process
often helps to create new positions that would permit employees whose jobs
involve physical labor to shift into positions that use their knowledge but take
less toll on their bodies.
Can technology help?
Applicant tracking software and its ability to do keyword searches for job
titles in résumés is a great timesaver for companies. But according to Kathy
Barton, senior vice president of marketing and product management at Peopleclick,
that technology is not very effective in screening career-changing candidates
from outside the company, or in facilitating the movement of "recareering"
internal employees.
"The best statistics we have available today say that the use of keyword
searches by the major job boards result in matches less than 10 percent of the
time," says Barton.
A combination of factors, Barton says, are fueling a change in the way
technology facilitates the matching and career mobility process. She says that
many companies realize that they need highly skilled candidates more than the
candidates need them. Those candidates are loath to put up with a job-search
process that doesn’t suit their needs. And if it’s true that more of those
highly prized candidates will one day be career-shifting boomers, it’s clear
that keyword searches for titles won’t work for very much longer.
With those trends in mind, Peopleclick developed a new matching technology
based on skills and competencies. The system relies on candidates completing
profiles that weigh a common set of skills and abilities. The profile is then
matched against any number of positions that utilize the same skills. While the
change is marketed as an improvement, it will not eliminate the possibility that
either an internal or external career-changing boomer won’t be eliminated from
the process.
"Sometimes boomers are overqualified and could be a good match for an area
where they have no experience but are well suited" based on their skills, Barton
says. The best practice for evaluating job-switching candidates includes the use
of assessments that measure a person’s attitude and aptitude for the position,
rather than relying on experience as a differentiator, she says.
"Most companies need assessments and technology to make great job placements
and to encourage employee retention by offering recareering opportunities,"
Barton says.
Boomers drive the trend; companies benefit
As companies have become leaner and put their focus on what’s happening in
the business in the short term, the concept of retaining employees by offering
career changes is not often at the top of the agenda. More experienced employees
can offer greater productivity and reduced learning curves through their ability
to transfer the knowledge they already have to the new concepts they’re
learning.
"Boomers can do more in less time; they have already made mistakes before and
now they will avoid them," CareerXroads’ Crispin says. "Businesses have
institutionally and unintentionally discriminated against people aged 40 and
above. The boomers need to be ready to articulate why they bring value with
their extra experience."
The boomers themselves have the ability and the responsibility to drive the
change that they want, Crispin says. At more than 70 million strong, they have
reputation for pushing change. If they want new careers, history says that they
will probably get them.
Leslie Stevens-Huffman is a freelancer writer based in Irvine, California. E-mail editors@workforce.com to comment.