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Feature:

Recruiting Outlook: Creative HR for 2003

  

Feature Contents
Top of Feature

1. A Who's Who of Online Job Candidates



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A Who's Who of Online Job Candidates


The younger generation is using the internet to look for jobs. This is less true for older workers.
By Eric Krell
Comments 0 | Recommend 0

hen used correctly and bolstered by effective business processes, automated recruiting applications, like applicant-tracking systems, enable human resources functions to more efficiently access, mine, and service massive pools of potential job candidates. The Pew Research Center’s ongoing Internet & American Life Project captured the following data in May, through a survey of 2,259 Internet users. Overall, 52 million Americans have looked online for information about jobs (a 60 percent jump since March 2000); more than 4 million do so on a typical day (a 33 percent increase in daily job-search traffic). The survey identifies those who are the most likely to wind up in your talent community:

    Young Internet users. Some 61 percent of Internet users between the ages of 18 and 29 have looked for jobs online, compared to 42 percent of those ages 30 to 49 and 27 percent of those ages 50 to 64.

    Men. Some 50 percent of online men had sought job information, compared to 44 percent of online women. On a typical day, twice as many online men are job-hunting as women.

    The unemployed. About 51 percent of those who do not currently have jobs have Internet access. On a typical day, a tenth of the unemployed with Internet access are online scouring job sites, compared to 4 percent of the wired Americans who have full-time jobs.

    African-Americans and Hispanics. While 44 percent of whites have conducted online job searches, close to 60 percent of African-Americans and Hispanics with Internet access have sought job information on the Internet.

    Salespeople. Some 55 percent of those with Internet access who currently hold media sales jobs have looked for new job information online, compared to 44 percent of the online executives and professionals, and 49 percent of the wired clerical and office workers. However, on a typical day, the most active job-searchers are online office workers. Skilled laborers and service workers are the least likely to have done job-hunting online.

    The highly compensated and highly educated. Those who live in households with incomes over $75,000 are more likely than those with lesser incomes to have done job searches online. Those with college or graduate degrees are more likely than those with only high school diplomas to have explored the job classifieds online.

Workforce, December 2002, p. 44 -- Subscribe Now!


Eric Krell is a freelance writer in Austin, Texas. E-mail editors@workforce.com to comment.



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