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Convinced by shaky economic data and appeals to civic virtue, employers have long allowed themselves to be persuaded that testing employees for drug use is the right thing to do. Now, after hard looks at budget and some long-simmering issues about trust and efficacy, they're not so sure.
By Andy Meisler Comments 0 | Recommend 0
oseph
Reilly, a bearded middle-aged man who is the founder and president of Florida
Drug Screening, Inc., stands at a lectern in a Washington, D.C., hotel meeting
room less than 300 yards from the White House. His topic is selling employee
drug-testing programs to small and medium-sized businesses. Reilly is preaching
to the choir. He’s speaking to 85 colleagues who are assembled at a daylong
workshop organized by the Drug and Alcohol Testing Industry Association.
The attendees are an earnest-looking group of primarily
boomer-aged entrepreneurs and executives who seem utterly unconcerned about
shifting attitudes toward their industry. As he speaks, members of the audience
nod and scribble notes in "Drug and Alcohol Testing Programs for Non-Mandated
Employers" workbooks.
What Reilly doesn’t mention, and no one else in the room
brings up, is this: the drug-testing industry is coming under scrutiny, its
value questioned as never before. While the efficacy of drug testing continues
to be a subject of debate, there is a more relevant question being raised at
businesses where testing isn’t a federally mandated safety requirement. Does
workplace drug testing pay? While many in the field and their colleagues
in government and industry speak optimistically of a time when every American
worker, from the CEO on down, will have to prove his drug-free status, there’s
been a small but significant shift in corporate thinking. Under the pressure of
hard times, neither the philosophical nor the economic reasons for drug testing
are as convincing--or affordable--as they once were.
Last year the American drug-testing industry conducted
between 20 and 25 million tests and had revenues of $737 million, a growth of
only 1 percent from the previous year. The drug-testing industry grew at an
annual rate of 12.5 percent during the 1990s. However, two years ago, according
to the latest survey conducted by the American Management Association, 61
percent of companies administered drug tests to job applicants--down from 68
percent in 1996. In July, Quest Diagnostics Inc., a leading processor of
employee drug tests, which also provides diagnostic services to the medical
industry, reported a 9 percent increase in revenue in the second quarter even
though there was a 10 percent drop in the drug-testing portion of its business.
Reduced hiring during the recession is responsible for
much of the drop. But there are other causes. Meldron Young, the American
Management Association’s human resources practice consultant, says that a
growing number of employers regard off-work-site marijuana use, which produces
more than half of all positive results on non-mandated drug tests, as not worth
the time, expense or hard feelings it costs to detect. "You have people moving
into the upper echelons of corporate America now that kind of take the stance
that if [casual off-site drug use] isn’t affecting the person’s performance,
it’s not an issue."
A small, quiet revolt
The main theme of Reilly’s speech is his own belief in the
complete necessity, the absolute righteousness, of workplace drug testing. "Many
of the fears and misconceptions surrounding drug testing have been resolved in
the minds of employers," he declares. "The science of drug testing has passed
the test of time."
That was not the conclusion of top executives at
electronics giant Hewlett-Packard three years ago, shortly before they decided
to drop drug testing. So few applicants were testing positive, a company
spokesperson said at the time, that the procedure was no longer cost effective.
Cisco and Sun Microsystems, like many other high-tech firms that attract highly
skilled, self-motivated employees, have never conducted drug tests.
Neither does Trader Joe’s, a 200-store nationwide
specialty supermarket chain. Carol Impara, vice president for human resources,
says that the company doesn’t test because of the value it places on creating
employee trust. "Basically, it’s wanting to show that we trust people, and
showing that from the start," she says. "Our managers aren’t sitting in their
offices, they’re out there with everybody else. It’s a team effort."
On the other hand, a number of firms whose CEOs or
workforce executives were recommended by DATIA members as proud, satisfied
consumers of their drug-testing services, including Sheetz, a fast-growing chain
of convenience stores, and Carrier West, a heating and air conditioning
distribution company in Denver, either refuse to comment or don’t respond to
telephone calls. Other firms that will comment offer statements that are less
than illuminating. Hewlett-Packard, for instance, has backed off its
two-year-old financial explanation for suspending drug testing and now cites its
companywide code of conduct, summarized by the phrase "HP must maintain the
highest standards of integrity," as the reason it no longer tests for drug use.
Its arch rival Dell Inc. cites the exact same reason for taking the opposite
approach. It tests every one of its approximately 42,000 employees.
One significant reason for this inconsistency is that no
companies that administer such tests have conducted any studies of either the
efficacy or effect of their own drug-testing programs on the bottom line.
Beverly Potter, a consultant on corporate drug testing and co-author of both Drug
Testing at Work: A Guide for EmployersandPass the
Test: An Employee Guide to Drug Testing, says that to do so would be at
best irrelevant and at worst embarrassing. "They’re worried about their image,"
Potter says. "They’re afraid that to say they don’t support drug testing implies
that they support drug use."
She and other critics of drug testing charge
private-industry drug testers with capitalizing on such corporate caution. They
rely on vague ROI figures extrapolated from decades-old research studies. The
by-no-means undisputed results of these studies are used to show the undeniable
financial incentives of screening for the presence of marijuana, cocaine,
heroin, PCP, amphetamines and up to a dozen or more other illicit substances in
employees’ bodies. The benefits are said to include increased productivity,
fewer accidents, lower health-care costs and decreased employee turnover. The
next rhetorical bulwark is the Drug-Free Workplace Act of 1988, which requires
companies doing $25,000 or more in business with the federal government per year
to certify that they are, well, a drug-free workplace. The act does not,
however, require a drug-testing program.
Additional arguments for drug testing include the absolute
necessity of preventing drug-induced workplace accidents. It is also argued that
drug testing can work as a kind of informal IQ test to screen out job applicants
too dim to abstain before a pre-announced drug test, and that the average
employee is revolted by the prospect of working alongside unsafe or
work-shirking individuals who are under the influence of drugs. Professional
drug testers also introduce the possibility of armies of drug-addicted job
applicants showing up at the front door of employers that don’t do drug tests
after being turned away by drug-testing employers.
Given a cost of only $25 to $35 per urine test per
employee, down to $14 to $28 for companies of more than about 10,000 employees,
these talking points were surefire deal clinchers during boom times. Moreover,
in an era when DARE chapters are in most school districts despite evidence that
they do little to prevent student drug abuse, and an anti-drug-testing position
can be easily twisted by politicians or competitors into a "pro-drug" stance,
most companies are loath to even mention the matter of drug testing. But with a
stagnating economy, the pro-testing arguments are not the slam-dunks they once
were.
"Now employers look at drug
testing like everything else and say, ‘Where’s the payoff?’ And if nobody sees
a payoff, programs get cut--or, more often, cut back."
The American Management Association’s Meldron
Young says that many companies that previously demanded drug tests of both job
applicants and current employees are now testing only job applicants. Lewis
Maltby, president of the liberal National Workrights Institute in Princeton, New
Jersey, points out that the economic climate has significantly changed corporate
attitudes about drug testing. "Initially, in the late ’80s or early ’90s,
employers looked at drug testing and said, ‘Why not?’ " Maltby says. "Now
employers look at drug testing like everything else and say, ‘Where’s the
payoff?’ And if nobody sees a payoff, programs get cut--or, more often, cut
back."
Dynamite data
The meatiest part of Reilly’s presentation is his own
tried-and-true sales pitch, which he illustrates with the aid of a felt-tip pen
and a whiteboard. Since 17 percent of the American population are currently
substance abusers, he says, and since substance-abusing employees cost their
businesses a national average of $7,000 apiece per year, the ROI yielded by
yearly drug tests is a stunning 288 percent. Additionally, companies that use
drug testing enjoy reduced absenteeism and turnover, increased productivity and
fewer accidents.
What he doesn’t mention is the considerable body of
research that supports the economic case against drug testing. Much of this
research was conducted by respected academicians and government agencies. The
most convenient access to this information, however, is through two unabashedly
political organizations: the National Organization for the Reform of Marijuana
Laws and the American Civil Liberties Union.
On NORML’s Web site, nestled among advertisements for polo
shirts made of hemp-based cloth and appeals against police harassment of "rave"
parties, is a reference to a 1990 article in Scientific American by John
Horgan, one of that publication’s senior writers at the time. He explores the
genesis of a finding by the federal government’s National Institute on Drug
Abuse that illegal drug use costs American society $47 billion, in 1990 dollars,
per year.
"Here’s how the figure was derived," Horgan writes. "In
1982 NIDA surveyed 3,700 households around the country. The Research Triangle
Institute, a NIDA contractor in North Carolina, then analyzed the data and found
that the household income of adults who had ever smoked marijuana daily for a
month, or at least 20 out of 30 days, was 28 percent less than the income of
those who hadn’t. The RTI analysts called this difference ‘reduced productivity
due to daily marijuana use.’ They calculated the total ‘loss,’ when extrapolated
to the general population, at $26 billion. Adding the estimated costs of
drug-related crimes, accidents and medical care produced a grand total of $47
billion for ‘costs to society of drug abuse.’ "
In Horgan’s opinion this conclusion is scientifically
indefensible. Marijuana-reform activists and representatives of other
civil-libertarian organizations chime in that urine tests, which register
positive for marijuana use if the test subject has used the drug even once in
the previous one to three months, are the wrong instruments for filtering out
hard-core users anyway.
Other anti-drug-testing arguments are available from the
ACLU, which in 1999 issued a little-noticed 28-page report titled Drug
Testing: A Bad Investment. This report criticizes the methodology and
conclusions of studies frequently cited by members of the drug testing industry.
It confirms the workforce-wide substance-abuse figure of 17 percent--but adds
that the substance most often abused is alcohol.
Most claims of reduced absenteeism, turnover and injuries,
it contends, are based on several late-1980s studies of postal and power
workers, which the ACLU interprets quite differently. The organization says that
the studies are either inconclusive or show no correlation between drug use and
poor or dangerous workplace performance. The ACLU concedes that one postal study
does show a correlation between drug use and turnover/termination. It also
points out that the same data shows an equally strong correlation, unmentioned
by the pro-drug testers, between the likelihood of a new postal worker quitting
or being fired and simply being African-American.
The ACLU report also quotes a much longer but no less
obscure study, Under the Influence? Drugs and the American Work Force,
also commissioned by NIDA. Among that 1994 study’s conclusions, the ACLU points
out, were that the data "[does] not provide clear evidence of the deleterious
effects of drugs other than alcohol on safety and other job-performance
indicators" and that "widely cited cost estimates of the effects of alcohol and
other drug use on U.S. productivity are based on questionable assumptions and
weak measures." The ACLU report also includes a Kaiser Permanente study that
compared the medical histories and health-care costs of people who used
marijuana and those who did not. Kaiser found no significant differences.
Theoretically at least, that means that pot-smokers don’t strain their
employers’ health-plan budgets any more than their abstinent cohorts.
The ACLU cites an $11.7 million drug-testing program,
conducted in 1990, that uncovered 153 drug users out of 29,000 government
employees tested. The organization calculates that it cost taxpayers $77,000 for
each drug abuser found by the program. Then, as its pièce de résistance,
the ACLU points to yet another study, this one commissioned by a pro-labor
publication, Working USA, and carried out by economists from Le Moyne
College, a small Jesuit-run school in Syracuse, New York. The 1998 report, it
says, proves that drug testing can actually decrease productivity. It
allegedly does this by dissuading talented high-tech workers, who have a choice
of employers, from working for companies that they feel do not trust them or
respect their privacy. This limits the already small and select hiring pool for
these companies.
The drug-testing industry generally treats these reports
with scorn. It advises doubters, in effect, to value the drug testers’
experiences on the front lines above dry, abstract studies and, above all, to
consider just who is making the arguments against them. Susan Ramsden, a
forensic toxicologist who is founder and president of Comprehensive Medical
Center, a drug-testing service in Sacramento, California, says that whatever the
national statistics happen to show, she does business in what she believes to be
the illegal amphetamine production and consumption capital of the world, parts
of Northern California.
"If I go into warehouses, small construction companies or
temp agencies that use day labor, we’ll have as high as a 30 percent positive
drug rate," Ramsden says. "When I get a call from a business owner, saying, ‘Oh
my God, I just was told we have a problem,’ or ‘I’ve just found some drugs,’
I’ve sometimes found 100 percent of his employees positive for amphetamines."
Eric Hess, a DATIA board member and vice president of drug
and alcohol testing services for U.S. Investigations Services in Annandale,
Pennsylvania, scans the 1999 ACLU report and says, "This was written around the
time in which the ACLU was trying to fortify a position that states should
legalize marijuana use." He mentions the increased abuse of amphetamines and
"designer drugs" like Ecstasy in recent years, and declares that the ACLU policy
is badly out of date. Referring to the organization’s stance, he adds, "This is
obviously a political commentary."
Flashback
The modern history of workplace drug testing began in 1986,
when President Ronald Reagan signed an executive order declaring all federal
agencies drug-free workplaces. In 1991 President George Bush the elder signed
the Omnibus Transportation Employee Testing Act, which, among other measures,
mandated pre-employment and post-accident drug and alcohol testing for
safety-sensitive workers such as truck drivers, airline pilots, and maritime,
pipeline and railway workers. Unannounced random drug tests for 50 percent of
all safety-sensitive workers per year were mandated. Over the years, as the
percentage of positive tests has stabilized at about 2 percent, the
random-testing requirement has been progressively lowered to 25 percent for
several industries, including airlines and railroads.
Private industry initially adopted non-mandated testing
programs enthusiastically. Although civil libertarians and marijuana advocates
quickly took employers like Southern Pacific and Times Mirror Co. to court,
accusing them of invading their privacy or conducting illegal searches, a number
of cases established the right of private employers, under the "at will"
employment principle, to mandate pre-employment drug tests. To a lesser extent,
other cases gave employers the right to institute tests on current employees on
the grounds of reasonable suspicion. Nancy Delogu, a partner in the Washington,
D.C., office of Littler Mendelson, a large labor and employment law firm, says
the playing field has been tilted toward employers since the early 1990s. "We
haven’t seen a new restriction on [workplace] drug testing in years," she says.
William Rittenberg, a lawyer in New Orleans who is a member of NORML’s legal
committee, is also familiar with the situation and agrees that employers have
the upper hand. "I get calls from fired private-sector workers all the time," he
says. They tell him they’ve tested positive. "I tell them, ‘I’m sorry. I’m
afraid you’re out of luck.’"
This may not be the case for much longer. When the economy
picks up, say experts brave enough to tackle the uncomfortable subject,
employers facing a sellers’ market will have to put aside their feelings and
assumptions and address the subject of drug testing anew. Companies certainly
will be against employee drug use, but they’ll make their point about their
disapproval of drugs without testing bodily fluids, says Roger Herman, a
management consultant and head of The Herman Group in Greensboro, North
Carolina. "They’ll have to be more open, more tolerant."
Like the supposed economic benefits that brand-new
publicly funded NFL stadiums bring to their local economies, or the
effectiveness of "boot camps" in turning teenage delinquents into productive
citizens, the absolute necessity of employee drug testing now has the status of
a concept that, well, just feels right, conclude many of those close to
the issue. For complicated and mostly admirable reasons, few companies are
inclined to question these good feelings too deeply. But much of the data on
drug testing is inconveniently and annoyingly contrary to the conventional
wisdom and can not be ignored.
Workforce Management, October 2003, pp. 35-40
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Andy Meisler is a WorkforceManagement staff writer. E-mail editors@workforce.com to comment.
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