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Feature:

Monster's Competitors Are Nipping at its Heels

  

Feature Contents
Top of Feature

1. Find a Niche, Fill a Job


2. Great Things Are Starting at Yum
The restaurant company has been pouring energy into retention, recognition and communication. The result is lower turnover, higher sales, increased earnings per share and better customer service at the drive-thru.

3. P&G’s Innovative Student Recruiting
The only way you can apply for a job at Procter & Gamble is through the Web, so the company does everything it can to make its site stand out from the cluttered corporate-employment Web landscape. Find out about P&G’s latest gambit to attract young talent online, one that cost less than $100,000. This new project, launched 10 days ago, has produced strong results early on. Recruiting consultant Mark Mehler says, “No one else is doing stuff like that.”

4. Recruiting & Staffing
Exchange ideas about sourcing, screening, interviewing, finding passive candidates, measuring your results, and more.


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Find a Niche, Fill a Job


The war for talent has morphed into a war for the best talent.
By Douglas P. Shuit
Comments 0 | Recommend 0

he big job boards--Monster, HotJobs, CareerBuilder--cast a very wide net. The increasingly influential niche job boards provide a much narrower target, but in a tight job market with a premium on talent, such sites are a good hunting ground for job candidates.

    Here, names of the dot-coms often tell the story. There’s AMFMJobs, Attorneyjobs, Vets4Hire and, for executives, 6figurejobs. A desire to create a more diverse workforce might be satisfied at The Black Collegian Online, DiversityInc.com, GayWork.com and HireDiversity.com. Professional associations like the Society for Human Resource Management often have job boards, as do alumni groups, veterans and trade groups. In all, there are about 40,000 job boards.

    The authors of CareerXRoads looked at about 3,000 sites for their 2003 edition, including many of the above, and then narrowed that list down to 500 published job board reviews. "The sources of finding people have multiplied in an exponential fashion over the last few years," says Gerry Crispin, co-author of the reference guide. "There are literally hundreds of sources for every specialty."

    Hiring managers feel more of a need to make every hire count in a tight economy, so they have been turning to niche boards, says Peter Weddle, whose company, Weddle’s, publishes surveys of Internet sites related to employment. Weddle says that the war for talent "has morphed into a war for the best talent." Thus the explosion of niche Web sites.

    As most hiring is still done by employee referrals, word-of-mouth networking is all important; professional associations also provide opportunities for social interaction on their Web sites. Mediabistro.com, where hiring managers can list media jobs, also sponsors cocktail parties and other social activities, which can provide access to top performers. Craigslist in San Francisco and other cities provides a big range of job listings, posted along with personals, community bulletin boards and housing information.

    Maureen Kelleher, director of experienced recruiting for Ernst & Young, says that niche sites are valuable in finding experienced accountants, auditors and other specialists. She has a list of 20 niche job boards she often uses. One she likes is Jobsinthemoney, recently acquired by eFinancialCareers.com. "Since July we have had over 2,000 applications from Jobsinthemoney" for job openings. She says she still uses Monster but has dropped CareerBuilder. "It has very much to do with the level [of employees] we are looking for," she says. "We found that the hires from Monster tended to be for the lower ranks of our accountants. For senior roles, we need a more diverse network."

Workforce Management, November 2003, p. 42 -- Subscribe Now!


Douglas P. Shuit is a Workforce Management staff writer based in Irvine, California. To comment, e-mail editors@workforce.com.



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