3. The Recruiting Payoff of Social Responsibility
Companies are realizing that not only can a reputation for corporate social responsibility be good for branding, publicity and the bottom line, it can also be a valuable recruiting tool. They’re incorporating their values into recruiting and advertising materials more and more both to attract the best candidates and to weed out the ones who wouldn’t be a good fit.
A chart showing how many part-time employees have access to benefits.
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here
are nearly 25 million part-time workers in the United States, and they lag
behind full-time employees in benefit coverage. But at Starbucks, where 64
percent of the staff is part-time, all employees working at least 20 hours per
week have equal access to benefits.
Type of benefit
Percentage of U.S. part-timers with access
Percentage of U.S. full-timers with access
Retirement
27
68
Health care
Medical
20
84
Dental
13
56
Vision
8
35
Paid holidays
37
89
Paid sick leave
24
70
Life insurance
10
63
Disability insurance (short-term)
14
47
Bonus and stock options
28
52
Employer-assisted child care
8
16
Source: BLS National Compensation Survey, March
2004
Workforce Management, February 2005, p. 34
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Next Article: 3. The Recruiting Payoff of Social Responsibility
Companies are realizing that not only can a reputation for corporate social responsibility be good for branding, publicity and the bottom line, it can also be a valuable recruiting tool. They’re incorporating their values into recruiting and advertising materials more and more both to attract the best candidates and to weed out the ones who wouldn’t be a good fit.
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here
are nearly 25 million part-time workers in the United States, and they lag
behind full-time employees in benefit coverage. But at Starbucks, where 64
percent of the staff is part-time, all employees working at least 20 hours per
week have equal access to benefits.
