n an ongoing bid to strengthen
ties with parent company Yahoo, job board giant HotJobs has retooled its Web site.
Besides cosmetic changes, the site features new services to further facilitate job
searches—a move geared to increase traffic and bolster the level of engagement of
job seekers visiting HotJobs.com.
Deepening its relationship with Yahoo has been a key strategy
for HotJobs since the Sunnyvale, California, job board was acquired in late 2001
by Yahoo, says Susan Vobejda, vice president of marketing for HotJobs.
"Realigning ourselves with such a powerful brand is critical
for us," she explains.
Some of the changes for the job site include the use of Yahoo’s
signature corporate colors of purple and white. In addition, the Yahoo brand is
more prominently displayed on the Web site.
HotJobs also will be offering features that are customized
to users’ needs. For instance, there is a new tool highlighting jobs specifically
for the individual job seeker.
The recommendations are based on information gathered from
registered users that may include career interests, skills and areas of focus. There
are other new features on the Web site designed to encourage repeated visits to
the site, including a mechanism that shows job seekers how many times a résumé has
been viewed by recruiters.
HotJobs is also increasing the community feel of its Web site.
The job board joined forces with Flickr, an online photo-sharing platform also owned
by Yahoo. Partnering with Flickr enables HotJobs users to post images of a workplace
on the site.
"The point of all of this is to get talent engaged in the
site," Vobejda says.
This is not the first time that HotJobs has partnered with
one of its sister companies. In the spring, the company began integrating content
from Yahoo Answers, an online community forum where visitors can ask questions and
receive answers on virtually any topic. In the case of HotJobs, the material discussed
pertains to career-related discussions.
Workforce Management Online, July 2007 -- Register Now!
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