Highlighting Your Green | workforce.com

Feature: Green Recruiting Helps Bring in Top Talent

Highlighting Your Green
If your business can brag about its environmental savvy, be sure to tell applicants. And don’t just rely on your Web site, recruiting experts say.
By Charlotte Huff

f your business can brag about its environmental savvy, be sure to tell applicants. And don’t just rely on your Web site, recruiting experts say.

}Get quoted in articles about environmental initiatives.

}Use word-of-mouth, asking employees to spread the environmental message.

}Place job advertisements in magazines read by your target applicants.

}Provide environmental talking points to emphasize during the interview process.

}Win environmental awards and attend environmental conferences.

Sources: John Sullivan, San Francisco State University; Lisa Walker, Korn/Ferry International

Workforce Management Online, August 2007 -- Register Now!

Charlotte Huff is a freelance writer based in Fort Worth, Texas. E-mail editors@workforce.com to comment.