Staffing, Down to a Science
At leading organizations such as Capital One, workforce planning looks far ahead at business goals and forecasts talent supply and demand to ensure that staffing needs critical to success are met. Sophisticated, highly analytical approaches to workforce planning that account for a range of business scenarios enable organizations to predict their long-term needs to almost the very last employee.
By Fay Hansen
hen the financial services industry tumbled into crisis in June 2007, Capital
One chairman and CEO Richard Fairbank issued a mandate to strip $700 million out
of the company’s operating costs by 2009. Given total operating expenses of $6.6
billion for 2007, the mandate posed a significant challenge. The cost reduction
plan includes consolidating and streamlining functions, reducing layers of management
and eliminating approximately 2,000 jobs.
The mandate did not set off a mad scramble in workforce planning,
however. Instead, the planning staff simply added new defined variables to their
simulations and modified their projections for the company’s talent needs.
"The key to workforce planning is to start with the long-term
vision of the organization and its future business goals, and work back from there,"
says Matthew Schuyler, chief human resources officer for Capital One and its 27,000 employees. "We anticipate the strategic needs
of the business and make sure that we have the workforce required to meet those
needs. The $700 million mandate gives us goals and boundaries that we didn’t have
before. We made the adjustments."
Capital One and other leading companies are now developing
a set of best practices for workforce planning that reach into the future for each
business unit and evolve with corporate strategic planning. In an increasingly unstable
global business environment, the value of a long-term vision is clear, but effective
workforce planning requires dedicated resources, heavy analytics and, perhaps most
important, the full engagement of business unit leaders and line managers.
Few human resources executives share Schuyler’s ability to
harness the value and power of workforce planning, however. At most companies, human
resources is lagging other business functions in its ability to plan.
"The beauty of workforce planning is that it allows the flexibility to be right on target. We don't have to wait for the next budget cycle to get it right."
—Matthew Schuyler, Capitol One
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"We bring this up with executive groups," says Jamie Hale,
practice leader for workforce planning at Watson Wyatt Worldwide. "We ask why there
is rigor in analyses in other functions but not in workforce planning. Companies
make huge capital expenditures without available staffing," Hale says.
Most companies do their planning for staffing going out a
few months, she notes, but not workforce planning with analyses and forecasts for
talent demand and supply as the organization moves forward with its business strategy.
Fifty-nine percent of HR executives report that their organizations
are not adequately staffed for the future, but only 46 percent have any kind of
workforce planning framework in place, according to a 2007 survey by Aruspex. In
a 2007 survey by Infohrm, only 14 percent of firms reported that they are largely
prepared for the potential loss of skills, corporate knowledge and leadership that
is likely to occur over the next five years.
Forty-three percent report that they have some kind of formal
workforce planning process in place, but only 20 percent report that their process
is to a large extent integrated into the firm’s strategic business plan. The Infohrm
survey also found that companies with workforce planning in place still struggle
with forecasting skills availability.
All this will have to change. CEOs, CFOs and COOs are increasingly
demanding that human resources push past short-term projections and provide detailed
forecasts for workforce needs and the associated costs over a two- to three-year
horizon.
"The fact is that CEOs now recognize sustainable talent supply
as crucial to the success of the organization," says Cathy Farley, global leader
of Accenture’s talent and organizational performance practice. "It takes the workforce
planning agenda to a whole new level." Both Hale and Farley report that they have
seen a significant surge in the C-suite’s demand for workforce planning over the
past year
Working backward
The workforce planning simulations at Capital One stem from
a process executed by a metrics and analytics group of 20 people, plus hundreds
of executives, managers and analysts pulled from all the business lines and corporate
functions. Leaders and analysts from the business lines work in blended teams with
human resources generalists and members of the metrics group to build models for
each line and the entire workforce. The models flow to Schuyler, who reports directly
to the CEO.
Schuyler, who holds an MBA from University of Michigan, was
a partner at PricewaterhouseCoopers and then Cisco’s vice president for human resources
before he joined Capital One in 2002. He now sits on Capital One’s executive committee.
"You have to garner your long-term vision of the organization
from your seat at the table and from the time you spend with business leaders and
immersed in places where you can get data," Schuyler says. "You have to probe the
business leaders and know what their endgame looks like."
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Barriers to Workforce Planning |
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Percentage of HR executives reporting
biggest barriers to workforce planning, 2007 |
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1. Clear accountability |
59% |
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2. Lack of resources |
54 |
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3. Overwhelmed by data |
50 |
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4. Insufficient attention to the
future |
41 |
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5. Establishing a sense of urgency |
40 |
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6. Difficult to quantify results |
39 |
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7. ROI/value not financially justified |
23 |
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Note: Survey of HR executives,
primarily at companies with 10,000-20,000 employees. |
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Source:
Aruspex |
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Workforce planning is in place with customized metrics for
business units within Capital One and for corporate staff groups, including IT,
finance and legal. "Workforce planning should be similar to and integrated with
strategy planning and budget planning," Schuyler says.
Planning varies by business line depending on the line’s stage
in its lifecycle. Some lines are stable, while others are restructuring or moving
through rapid growth. "We triage depending on business needs," Schuyler reports.
"Planning differs based on the unit’s goals for the year."
Part of Schuyler’s job is to ensure that senior business line
leaders are engaged in the process. "Their door is open," he notes. "Your ticket
through the door is to show business leaders the bundles of money they can save
if their workforce is the right size with the right mix and the right skills. Once
you’re inside, you have to act on the promise."
The potential cost savings come from minimizing the inherent
costs associated with the size of the workforce, plus savings from lower recruiting
and severance costs and avoiding the costs of a disengaged workforce. "The cost
of disengagement is difficult to quantify, but business leaders intuitively understand
the cost," Schuyler says. "There is a toll paid when a workforce is disempowered,
disengaged and not sufficiently busy."
Schuyler breaks out costs this way: the cost to bring people
in, the cost to move people around the organization and the cost to move people
out. "If HR can talk about workforce planning and cost savings in sensible business
terms and in the pragmatic language of business, it will be music to business leaders’
ears," he says.
Workforce planning at Capital One forecasts not only the headcount
required to meet future business needs but the staffing mix—the ratio of internal
to external resources—and the skills mix, including any changes in that mix that
is required as the business moves forward. Schuyler also looks at any changes in
spans of control, which determine the number of organizational layers, optimal methods
for staffing managerial positions and the related costs. The planners also document
both rational and emotional employee engagement, which affect current and future
productivity and recruiting, training and turnover costs.
The responsibility for workforce planning at Capital One resides
in human resources, but the hard work takes place inside the business units, where
the blended teams operate. This grounding in the business units keeps workforce
planning focused on corporate goals.
"Workforce planning really gets traction when it is linked
to the line managers who understand business needs and can project their business
growth and productivity changes," Hale notes.
The time frames for workforce planning at Capital One vary
by unit and function. The legal function, for example, is very stable and can easily
plan out two to four years. The credit card division, however, is rapidly evolving,
so its forecasts stretch out two to four years but are reviewed every quarter. "It’s
really an evergreen process," Schuyler notes.
"You have to probe the business leaders and know what their
endgame looks like."
—Matthew Schuyler
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The demand for some jobs follows the business cycle. Collections
and recoveries work at Capital One was stable and predictable several years ago,
for example. "But because of the current economic conditions, this work is now more
important, and we had to ramp up very quickly," Schuyler explains.
Schuyler believes that simulations are part of best practices
in workforce planning because they allow the company to modulate its plans, but
simulations may not be practical if too many unknowns remain. "Push simulations
as far as you can," he recommends. "But you may have to blend them with static data
models. Practically speaking, you don’t know all of the variables, so you have to
fall back on static data."
Managing demand, supply
Schuyler refuses to choose between overshooting and undershooting
staffing. "The beauty of workforce planning is that it allows the flexibility to
be right on target," he says. "We don’t have to wait for the next budget cycle to
get it right."
That flexibility derives from a more sophisticated approach
to planning that looks at a range of possible scenarios about business conditions
and then calculates the labor needed to match them. Capital One’s workforce planning
models allow business leaders to anticipate the talent requirements for each business
option and the human resources and labor cost consequences of the choices they make.
Capital One’s analyses of labor demand and supply do not adopt
an explicit supply chain lexicon to describe various scenarios, but the overall
approach and the calculations of costs and business impact are similar to supply
chain management techniques honed over the past decade. Experts generally agree
that in the supply chain arena, these techniques typically reduce costs by 10 percent
to 15 percent.
The supply chain approach is gaining traction in workforce
planning practices, with good results. "The supply chain concept makes the point
come to life about the activity between HR and the business," Farley says. "The
greatest need is to understand demand and source against that demand."
In managing the workforce inventory, Farley notes that the
risk of overshooting is greater than the risk of undershooting. "Too much of a product
or an aging product is a greater risk because the carrying costs are high and there
are more opportunities to buy, borrow or rent than ever before," she says. "The
best way to deal with excess inventory is through tougher performance management."
Applying supply chain concepts also allows workforce planning
to make modifications that reflect changes in the talent pool. "The new generation
of talent that is coming up now will cycle through jobs much more quickly than the
boomers," Farley notes. "HR must be prepared for this. Just shuffling people around
the organization is very expensive."
Hale also believes that the supply chain approach has validity.
"If you can align procurement with business volume over time, you can align people
to business volume as well," she notes. "When you are dealing with people, there
is less predictability, but with a level of rigor in the analytics, predictability
improves." She notes, however, that analytics are missing at most companies. "HR
could leverage people in the organization with supply chain management skills, but
there’s not much of that going on," she says.
Especially for companies that are just beginning to implement
a workforce planning process, the best approach is to focus first on the critical
roles in the organization and then expand out to cover more positions in greater
detail.
"You don’t want to drown in data, but you do need to break
the data down on a critical-jobs basis," Hale says. "Look at how the business breaks
itself down so you can align staffing with business volume."
Many companies can benefit from lifting techniques from procurement
and finance to improve workforce planning processes.
"There’s a huge appreciation for workforce planning as a discipline
that needs to be established, but it is an emerging discipline," Farley says. "The
tools, processes and systems are not well developed." Although workforce planning
now resides within human resources at most companies, Farley notes that it may be
moved out to other functions or outsourced if human resources does not step up to
the plate with meaningful forecasts and simulations tied to future performance among
the business units.
At Capital One, the workforce planning process reaches down
through the entire executive structure for each business unit—five or six levels
of leadership plus groups of managers. Business leaders see the talent management
costs and consequences of the business options at hand. Each option carries its
own implications for internal and external staffing levels, recruiting, training,
promotions, engagement, attrition and total compensation costs over time.
More important, workforce planning allows business leaders
and line managers to see how different approaches to talent management can actually
expand their business options and boost performance. "If workforce planning is done
right, human resources can help business leaders think about what their endgame
can be," Schuyler says.
Workforce Management, April 21, 2008, p. 1, 14-19
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Fay Hansen is a Workforce Management contributing editor based in Cresskill, New
Jersey. To comment, e-mail editors@workforce.com.
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