ne of the questions swirling around semiconductor giant Intel is whether its
legendary culture is alive and kicking.
That culture, associated most famously with former CEO Andy
Grove, is centered on principles including risk-taking, fairness and "constructive
confrontation"—the ability of any employee to challenge any other regardless of
rank.
Intel’s track record of success over roughly 40 years has
been attributed in part to its system of beliefs. Company officials say the Intel
way continues to thrive—and point to a financial rebound in 2007 as well as product
innovation. But early last year, Intel came under fire in a book that claims the
company’s culture has deteriorated.
That point is echoed by some ex-employees who were laid off
or left Intel during its major corporate overhaul of the past 20 months. In addition,
some results of an internal employee survey indicate worker dissatisfaction and
suggest a less-than-lively climate of innovation.
February 2007 marked the publication of Losing Faith: How
the Grove Survivors Led the Decline of Intel’s Corporate Culture. Ostensibly written
by a pair of ex-Intel employees using pseudonyms, the book made the claim that not
all people are treated equally at Intel. It also told of a "mammoth bureaucracy"
at the company, "whose elite members are entitled to repeated failures without consequences
and decision authority without accountability."
Asked to comment on Losing Faith, Intel spokeswoman Gail Dundas
said she would let Intel’s results speak for themselves. Revenue for the third quarter
of 2007 grew 15 percent year-over-year to a record $10.1 billion, while net income
was up 43 percent to $1.9 billion. Last year, Time named Intel’s 45-nanometer Core
processor one of the best inventions of the year.
"We’re continuing to innovate," Dundas says. "Our results
are good."
Still, a number of former Intel employees who left or were
laid off during the company’s restructuring perceive a corporate culture in decline.
Marleen Lundy, who lost her job managing leadership development
programs after spending seven years at Intel, says "constructive confrontation"
has gone by the wayside at the company. "It’s lost the freedom to speak your mind
and actually take risks," she says. Last year, Lundy co-founded a consulting firm,
Magna Leadership Solutions, along with two other ex-Intel employees.
Intel’s Dundas responds that "risk-taking is alive and well
at Intel." As evidence, Dundas points to the $5.7 billion Intel expected to spend
on research and development in 2007, and to 16 new products unveiled January 7 at
the Consumer Electronics Show in Las Vegas. Speaking at the event, chief executive
Paul Otellini outlined a major push by Intel into the realm of consumer electronics.
But Intel has stumbled in that arena in the past. Its failed
forays into digital televisions and audio players get at another major complaint
from ex-Intel employees, some of whom say the company has not held senior-level
executives accountable for mistakes over the past several years.
A former training specialist says Intel’s top management not
only gave up ground to rival Advanced Micro Devices in processor chips, but did
not succeed in diversifying the company’s products. He points out that a much-touted
digital TV effort petered out, and says the company missed opportunities to get
its semiconductors into cell phone cameras and to promote a well-regarded digital
music player, the Intel Pocket Concert Audio Player.
"The people who got us into the mess are just shuffled around,"
the specialist says. "People several layers below are paying for it."
In recent years, Intel’s upper-management echelon, its corporate
officers, has experienced significant upheaval. Of 34 people listed as corporate
officers in the company’s 2002 annual report, just 17 remained in that category
in the 2006 annual report. Those 17 made up only 59 percent of the firm’s 29 corporate
officers as of February 26, 2007. Extensive turnover among corporate officers can
indicate a company has quietly moved out poorly performing senior leaders.
Dundas declined to comment on changes in the executive ranks.
She concedes the company has made mistakes. But she argues that’s a part of risk-taking.
"We’ve tried to learn from those and move forward," Dundas says.
Still, some results of Intel’s "Organizational Health" employee
survey done in August point to an ailing culture. The results indicated that just
55 percent of Intel employees are satisfied with their career development opportunities
at the firm, and that 44 percent of employees would leave the company for a job
elsewhere with similar pay and benefits.
Asked to respond to the statement "At Intel, informed risk-taking
is valued regardless of the outcome," only 50 percent agreed. And asked to respond
to the statement "I believe that action will be taken based on the results of this
survey," just 48 percent agreed.
Intel declined to comment on specific employee survey questions.
But it says the overall results of the survey were flat compared with 2005 and an
improvement from 2000.
The company also points to recent honors that reflect well
on its culture. Intel ranked fifth on the 2007 list of the 100 Best Corporate Citizens
published by Corporate Responsibility Officer magazine. In that report, Intel got
the highest score of all 100 companies in the category of employee relations.
Keeping the Intel culture alive has become more difficult
as the firm has grown in size and spread across the globe, says Robert Burgelman,
a Stanford University business professor who teaches several courses a year on strategic
thinking to Intel senior managers. Burgelman says his work with Intel executives
convinces him that the company continues to preserve free-flowing debate, regardless
of rank, and to practice another key Grove concept: Employees commit to the chosen
strategy even if they disagree.
Part of what convinces Burgelman that Intel is on the right
track is that top officials are keenly aware that they have to keep working on the
company culture. "It’s my sincere feeling that it’s still there," he says.
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