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Feature Contents
1. Diversity on the Menu
Ten years ago, Denny’s was known as one of the most racist companies in America. Under Chief Diversity Officer Rachelle Hood, all that has changed. The company now has minority franchisees, female and minority board members and a diverse senior management team. There’s training and scholarships and a much-improved image among African-Americans. But the company can’t quantify the financial benefits of the transformation. "If you think diversity is going to sell one more pancake, you’re crazy," CEO and president Nelson Marchioli says.
2. Do Your Employees Consider Your Corporate Policies Racist?
Reactions to recent (and not so recent) news events show that black and white Americans see things very differently. As businesspeople we must ask ourselves a very difficult and important question: Is it possible that a company’s policies are being viewed differently by different minority groups within its overall employee base?
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Overcoming ‘Isms’ in Your Workplace
Commentary: What I have seen—and what I’ve lived—tells me that many people in our culture face hardships in their lives and workplaces not because they lack talents and skills, but because others don’t make the effort to really see them or allow them to succeed. When others define you by your slanted eyes, it limits your potential. But it limits their potential too, and that’s the message I bring to businesses. In organizations overrun by racism, sexism and other rampant ‘isms,’ everyone loses.
By Steve L. Robbins
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immigrated to this country at age 5 from Vietnam in 1970 at the height of the
Vietnam War. From the moment I first stepped foot in America, I understood racism.
Living in poverty in Los Angeles, I was subject to an endless string of schoolyard
and alleyway fights, injustices and sorrows. Those struggles, along with family
tragedies, left me with an enormous chip on my shoulder, which I managed to overcome.
My personal history informs what I do as I engage organizations
in dialogues about diversity. What I have seen—and what I’ve lived—tells me that
many people in our culture face hardships in their lives and workplaces not because
they lack talents and skills, but because others don’t make the effort to really
see them or allow them to succeed. When others define you by your slanted eyes,
it limits your potential. But it limits their potential too, and that’s the message
I bring to businesses. In organizations overrun by racism, sexism and other "isms,"
everyone loses.
Now, let’s get practical. We all have racial and other stereotypes.
They are burned in our brains permanently, like the information on a CD. We pick
up these stereotypes, starting at a very young age, from our parents, teachers,
friends, classmates, the news media, the entertainment industry and from personal
experiences. It’s human nature and unavoidable to make unfair generalizations about
others based on their race.
You’ll never really be able to erase the "bad" information
in your head. Think of that CD again—it’s already recorded there. But you can train
yourself to be more mindful of how that bad information affects your daily actions,
reactions and decision making. You can learn how to manage your biases. You can
become more aware of your gut reactions to people who are different from you, and
you can question those reactions knowing they likely are based on stereotypes and
biased images.
A major focus of diversity training is helping people understand
and manage their biases—because we know we can’t completely erase them.
Three Ways Stereotypes Can Affect Your Business
Making assumptions about people based on their race can have a significant effect
on workplace culture and productivity. Here are some reasons:
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It cuts off opportunities for growth and competition. If you,
or your employees, brand someone as slow, naive, nonintellectual, good at numbers
but bad with people, great at following directions but not leader material, or some
other limiting stereotype based on that person’s race, gender, religion, size or
age, you won’t be able to take advantage of those different and potentially valuable
approaches to a problem or task. Tapping diverse viewpoints and styles drives innovative
problem solving and learning.
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It creates low morale and low retention. A workplace infected
with prevalent racist, sexist, ageist, classist, homophobic and other biased attitudes
and policies is a place where nobody wants to work. Studies show people of color
are three times more likely than their white counterparts to quit a job based on
perceived unfair practices at work based on their race. Gay and lesbian professionals
and managers cite workplace unfairness as the only reason they leave their employers
almost twice as often as heterosexual white males. Having an intolerant culture
makes the workplace a roller coaster of instability.
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It leads to poor productivity. When racism, sexism and other
isms are rampant in an organization, people will not team up, communicate or consult
about important tasks that require collaboration and multiple perspectives. Also,
having preconceived notions about the way things should be done—that is, the majority
view—forces people with different working styles, experience and viewpoints to bend
to the will of the majority rather than expanding their skills and talents.
Seven Ways to Spot Bias in Your Workplace
Bias isn’t simply defining people by the way they look. It’s also about limiting
the incredible wealth of perspectives, backgrounds, ideas, skills, talents, problem-solving
styles and creativity that are in your talent pool. Thinking of diversity this way
opens up new ways to talk about changing the workplace culture. Here are some common
signs to watch for that couldsignal the existence of isms in your company.
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"Extracurricular" diversity programs. When diversity and inclusion
workshops are offered as occasional extracurricular activities, the practice demonstrates
a lack of organizational commitment to cultural competency. Diversity and inclusion
should be policy, not an extra that’s subject to cost cutting.
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Chronic absenteeism or high turnover rates. Are women constantly
quitting? Do Asians, Hispanics and African-Americans seem to come and go? Low retention
among certain groups could be a red flag that your organization needs to do more
to reach out to and include valuable employees.
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Poor performance. Performance problems are often blamed on
people rather than on organizational structures, systems and ways of doing things—that
is, the organization’s culture. Poor employee performance can also result from factors
such as stress, exclusion and lack of opportunity.
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A dominant decision-making style. Is risk-taking discouraged?
Have employees been given the message "It’s our way or the highway"? A single way
to get things done may seem to be efficient management, but it both discourages
multiple perspectives and styles and leaves exceptional talent and ideas untapped.
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Homogenous leadership. Is your C-suite all white and all male?
Or all one race and the same gender? What about your department heads? Organizations
that truly value diversity and inclusion practice what they preach. If the same
people are getting passed over for promotion, cultural competence may be a problem
at the top.
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Water-cooler slights. Seemingly innocent racist, sexist, ageist
or other insensitive jokes are a sign that the company culture tolerates disrespectful
behavior. The use of mascots, symbols or holiday celebrations that exclude certain
groups is another sign. Such everyday conversations and activities can unwittingly
hurt co-workers.
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Not using diverse suppliers. Companies that are truly committed
to building a diverse and inclusive organization in order to be innovative and competitive
will also seek out diverse suppliers.
Becoming aware of your company’s underlying biases is a good
first step. I hope you will extend that awareness out into the workplace and engage
employee groups in diversity dialogue.
Workforce Management Online, October 2008 -- Register Now!
Steve L. Robbins is president of SL Robbins & Associates www.slrobbins.com, a consultancy that works
with companies including Microsoft and McDonald’s to improve diversity,
inclusion and cultural competency. His new book is What If?: Short Stories to
Spark Diversity Dialogue (Davies Black, 2008).v
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