very year, Cisco trains 600,000 students worldwide in information and communication
networking skills through its Networking Academy, a project that began quite fortuitously
in 1997 when the company reached out to a single school.
Since the academy’s inception, more than 2 million students
have graduated from 10,000 programs in 165 countries.
The academy program covers 280 hours of training using a combination
of Web-based and instructor-led sessions along with a hands-on lab environment to
teach students how to design, build and maintain computer networks. In Central and
Eastern Europe alone, 32,000 students have passed the first four semesters that
make up the Cisco Certified Networking Associate level. The company now operates
744 academies in the region.
"The Networking Academy is not a recruitment arm for Cisco,"
says Markus Schwertel, academy manager for Cisco’s Central and Eastern European
region. "Students can apply for positions with Cisco and many are hired, but the
objective is broader. We are not filling the pipeline for the IT sector, but many
of the students find jobs in the sector even before they graduate."
The scale of the project is different from Cisco’s direct
needs, notes Agnieszka Halas, Cisco’s human resources manager for Central and Eastern
Europe.
"But all supply chains in the region are related, and you
need people who have IT and networking knowledge in your supply chain and in the
economy as a whole," Halas says. "Cisco also is building its employee brand in the
region, and the Networking Academy contributes to this. Our employees demonstrate
a pride not only in our products but also in Cisco’s work in the ecosystem it helps
create."
Imagine the 51,000 Central and Eastern European students who
are now enrolled in the academy, Schwertel says.
"If in the course of their future careers each one builds
only one network, that would have a significant impact for Cisco—not today, but
in five years or 10 years," he says. "The academy is not a business line; it’s a
not-for-profit enterprise. Part of the mission is to invest in the communities where
we do business. This is a long-term global perspective."
Cisco is using the academy model to build out its new Entrepreneurship
Institute across Central and Eastern Europe, with pilot programs in Turkey, Poland
and Hungary. "The Entrepreneurship Institute is the logical next step for using
our experience with the Networking Academy to build an ecosystem that includes business
skills," Halas notes. "The managerial skill set is a piece that is missing in the
market."
One of Cisco’s objectives for the Entrepreneurship Institute
is to strengthen the small and midsize business sectors, which represent 60 percent
of all business.
"They are the lifeblood of the region," Halas says. "The educational
system is gearing up to meet the needs of a free-market economy, but there is some
lag in building the local labor markets. Larger companies and multinationals can
find the needed skills through the inflow of talent and the transfer of knowledge
within the company. But small and midsize businesses don’t have this access and
must draw from the educational institutions. Their access to business knowledge
drives their growth and creates growth opportunities for Cisco."
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